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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more.

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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.