Underpin Your ABM Strategy With Account-based Advertising
DemandBase
MARCH 30, 2020
Want to know how it applies to your ABM-informed advertising campaigns? In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. Does anyone remember the story of the pin factory? Optimizing to the wrong, usually short-term, KPIs like CTR.
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