Underpin Your ABM Strategy With Account-based Advertising
DemandBase
MARCH 30, 2020
Want to know how it applies to your ABM-informed advertising campaigns? First, let’s consider the evolution of digital media spend. In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. So what is the key takeaway here?
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