Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. Bret Smith is CEO and Founder of HIPB2B.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Zoominfo

MAY 21, 2021

These platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites, media publishers, and other sources. By aggregating activities each week, they create baselines for each company’s average content consumption over time — and look for spikes above normal levels of topic searches.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Martech

JANUARY 13, 2023

With resources shifted to this more precision GTM approach, marketing can also add always-on programs to listen to customers and top prospect account and buyer activities using intent and first- and third-party data. Dig deeper: How ABM strategies can accelerate marketing and sales velocity. No longer can we skim the surface.

Marketing Analytics Tools 136

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 136

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world. We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. In other words, there was too much data , which led to too many intent signals.

Intent Data 100

Intent Data Zoominfo Buyer Intent Intent 100

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. What do these tools exactly do?

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Only B2B

OCTOBER 2, 2024

Second-party intent data : Information sourced from another company’s first-party data, such as reviews or feedback from platforms like G2 or Capterra. Third-party intent data : Data compiled from various sources, aggregated into one (e.g., intent data from providers like Bombora).

Intent Data 71

Intent Data Intent Lead Ranking ROI 71

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Engagio

MAY 14, 2019

But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Ok, now to our top ABM Session and key takeaways from each. Build an ABM Strategy like Salesforce (no matter your readiness). Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Only B2B

JUNE 30, 2023

Intent Data Platforms: Intent data platforms aggregate and analyze vast amounts of data to provide actionable insights. According to a report by MarketsandMarkets , the intent data market is expected to reach $4.0 billion by 2025, indicating its growing importance in driving growth and competitive advantage.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. You’ve found the right blog post. Conclusion.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MAY 15, 2022

Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Inbox Insight

NOVEMBER 17, 2023

The multifaceted benefits of intent-based marketing Adopting intent-based marketing strategies can yield a plethora of benefits, such as increased engagement and conversion rates, improved customer experience, and deeper insights into B2B buyer needs and preferences.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Madison Logic

AUGUST 24, 2023

Therefore, you can’t afford to overlook the benefits of aggregating data from multiple sources. Pay particular attention to intent signals and content themes/topics buyers engage with. Buh-Bye Siloed Data, Hello Unified Signals Saying goodbye to siloed data is crucial.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data is aggregated data from across the internet. Top-of–funnel third-party aggregated data. Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Intent data can also help influence engagement metrics.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Q&A with Demandbase CEO.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Inbox Insight

APRIL 23, 2019

Here are 5 types of buyer intent data to investigate: Searching (keyword & queries). Firmographic (ABM). Whilst buyer intent data is no new concept in the world of B2C, only 25% of B2B companies use intent data at present ( Demand Gen ). Firmographic Intent (ABM). Browsing (cookies & categories).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? How is buyer intent data collected?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

LiveRamp

JUNE 27, 2019

As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created. Intent Data Collection Methodology. This is data collected on your own site that indicates intent. Individual vs Company-Level Intent.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

6sense

NOVEMBER 9, 2021

Looking at signals, effective targeting, aggregating data, etc. Now that we’re ABM biased, we’re 1 SDR: 2 AEs. Intent signals are the equalizer, it’s not about direction (inbound vs outbound) but more important to know interest/intent/objectives. Meghan Williams ). addition to the sales aspect.

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Inbox Insight

NOVEMBER 5, 2024

Creating an ABM ICP involves understanding key components, such as: Firmographics : Size, industry, and location of the company. Value-theoretic approach: Estimating the aggregate value of solving the customer problem in question. Technographics : Current technology stack, software, and infrastructure used by the company.

Demand Generation 52

Demand Generation Demand Generation Agencies Sales Management Ideal Customer Profiles 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Template emails and generic content experiences are becoming history says @PeterKHerbert #ABM Click To Tweet. The Formula for ABM and What It Means.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39