Learn from the Pros

JANUARY 16, 2025

Image Source So, how do you guide and support buyers you’ve never met who haven’t reached out yet and are navigating their journey? Stop thinking about funnels and start thinking about buyer journeys. We are also testing ways to identify more intent signals in our CRM. Map out their path.

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Top of Funnel Lead Ranking Trends B2B Marketing 52

Only B2B

MARCH 26, 2025

Advantages: Shows you buyers before they ever touch your site. Great for account-based marketing (ABM) by surfacing intent from your ideal customers. Are you getting intent signals from people who fit your Ideal Customer Profile (ICP)? Want to uncover early-stage buying intent? Is First-Party Data Enough?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

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Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Televerde

FEBRUARY 11, 2025

Use AI-driven insights to segment audiences based on engagement patterns, purchase history, and intent signals. Why It Works: Unlike third-party data, first-party data provides accurate, real-time insights into customer intent.

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Inbox Insight

JANUARY 23, 2025

The impact of a robust brand on demand generation A robust brand significantly impacts demand generation by ensuring your solution is included early in the buyer journey. Research shows that 90% of buyers engage more with content from brands they recognize.

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Top of Funnel Demand Demand Generation Agencies B2B Marketing 52

Leadspace

MARCH 26, 2018

Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. In this post, we’ll cover seven crucial ingredients to preparing your data to execute successful, engaging ABM campaigns: 1.

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Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Here are three basic levels or flavors of engagement around which you can organize your ABM strategy.

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Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 103

Engagio

AUGUST 9, 2021

– Timing is everything: Intent goes cold, fast. – Rarer, more specific keywords imply the account is further into the buyer journey. Do they have intent in other topics that disqualifies them? Scale matters when it comes to intent data. How rare are the relevant keywords in the articles? Key takeaway.

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Intent Data Intent Ideal Customer Profiles Work Management 127

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

The ABM Agency

APRIL 15, 2021

Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

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Bombora Intent Data Marketing Automation Services Intent 98

SalesIntel

DECEMBER 26, 2024

Marketing teams often debate on what is better Account-Based Marketing (ABM) or Inbound Marketing. While ABM focuses on targeting high-value accounts, Inbound Marketing attracts a broader audience organically. What Is Account-Based Marketing (ABM)? Key Aspects of ABM 1. ABM vs. Inbound Marketing: Key Differences 1.

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Account Based Marketing Ideal Customer Profiles Inbound Marketing ABM 59

Heinz Marketing

MARCH 16, 2022

Predictive Analytics with ABM. There are some good ABM platforms in the market that use AI technology to generate time-based predictions to show where customers are in their buying journey and when it is time to engage with them. And much more.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 115

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Inbox Insight

OCTOBER 6, 2020

This suggests that although this was not the original intention when harnessing insights, it has been used in this way and has supported the customer journey. The key to using intent signals to steer your content plan is to achieve relevant, useful, problem-solving content that is also well-timed in the purchasing journey.

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Intent Data Demand Generation Intent Lead Ranking 103

Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. Expanding on this, ABM has four underlying principles : Client centricity and insight. have defined ABM for the last few years. The Rise of the ABM Tech Stack.

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Paid Content Advertising Agencies Account Based Marketing Advertising 101

SalesIntel

DECEMBER 23, 2024

Account-Based Marketing (ABM) continues to mature into a proven methodology that aligns marketing and sales to drive meaningful engagement with high-value accounts. But heres the kicker: the success of ABM depends heavily on the quality and relevance of your content. This is where an effective ABM content strategy comes into play.

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Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 52

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

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Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Content4Demand

OCTOBER 15, 2021

Today, we feature a Q&A with Mark Ogne, Founder and CEO of ABM Consortium. Mark and the ABM Consortium have focused on “high performance” ABM for nearly seven years. Many companies have benefited from their help in addressing the complexities of ABM—particularly those surrounding data and insights-driven ABM orchestrations.

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Leadspace

DECEMBER 15, 2020

This means B2B buyers are taking longer to research and decide before buying. . The question now is how do B2B companies adjust their ABM strategy to accommodate the new demand? It’s by adopting a platform that enables ABM, and is designed with omnichannel in mind. . The answer lies with data.

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Account Based Marketing Marketing Automation Services ABM Trends 62

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

6sense

DECEMBER 17, 2021

These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. . ABM eliminates guesswork. This is because the platform has provided critical intelligence about a buyer’s concerns, their stage in the buyer’s journey, and much more.

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Account Based Marketing Relevance ABM Conversion 62

Strategic-IC

MAY 5, 2022

Intelligence and personalization provide those guiding lights in your ABM content strategy. Intent data allows you to understand the intent of your target accounts through insight into the content topics and keywords they consume over time. You may already be considering how intent data can help your ABM strategy.

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Top of Funnel Account Based Marketing ABM Intent 62

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

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PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

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Intent Data Account Based Marketing ABM Intent 40

SalesIntel

DECEMBER 24, 2024

Account-Based Marketing (ABM) has become a critical strategy for B2B companies aiming to increase conversions, build stronger relationships with high-value accounts, and achieve a higher ROI from their marketing efforts. But while ABM is highly effective, executing a successful strategy requires a precise, well-defined approach.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Single Grain

DECEMBER 10, 2024

Fortunately, several ABM tools are available. This guide explores the essential tools for implementing a successful ABM strategy. Key Takeaways on ABM Tools When choosing account-based marketing tools, sales and marketing teams should look for those that enable personalization, increase engagement, and offer analytics.

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Account Based Marketing Marketing Automation Services ABM Budget Programs 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Account Based Marketing ABM Demand Generation Top of Funnel 52

Engagio

APRIL 11, 2018

No wonder we’re all so excited about the promise of ABM. The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. 67% of the buyer journey takes place digitally, according to SiriusDecisions.

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Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

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Inbox Insight

MAY 10, 2022

Take Account-Based Marketing (ABM), for example. Matching format to channels and buyer stage for optimization. The following diagram demonstrates how you can match your content to each stage of the buyer journey – an interesting process for how it allows you to delve into the psychology of each persona’s mind.

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Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Ever more complex buyer journeys. You can learn more here.

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