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Demandbase added to the 365 Customer Insights ecosystem

Martech

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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Marketing Intelligence for Enterprises

TrustRadius Marketing

Some cons include limits to performance data (40 projects), reporting, and keyword tracking. Demandbase Sales Intelligence Cloud (formerly InsideView). 6sense is an ABM, sales intelligence, and intent data provider that specializes in targeting key accounts. It also captures buyer intent for specific products.

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All the ABM You Need for Dreamforce and More

DemandBase

Tracy Eiler, CMO, InsideView; Michael Kostow, SVP & GM, Pardot, Salesforce. How to Focus on the ABM Metrics that Matter Date: Wednesday, November 20th. Strategizing with Intent Data. Join the best of the ABM world and party the night away at Temple Nightclub ! Check out our ABM Unleashed Virtual Experience.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data.