Remove Account Based Marketing Remove CMO Remove Intent Signal
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. If you’re tasking your sales team off intent signals, an account task can be a heavier lift than a person task.

Demand 128
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10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

Still questioning how marketing automation and sales and marketing alignment are a trend? Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. Truly sophisticated marketing automation systems can personalize content for different members of a B2B buying group.

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Intent data: how to predict B2B purchases and generate leads?

Exo B2B

By detecting signals of interest, your sales team can personalise their interactions and prioritise high-potential opportunities. What tools can be used to identify buying signals in B2B? Several strategic account marketing solutions (Account-Based Marketing) and behavioural analysis tools can be used to capture buying signals.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.

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How to Use Intent Data in Account Based Marketing

Engagio

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

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How to ABM Like a Boss: Build a Budget

DemandBase

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. This is it.