Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The Balancing Act.

Tactics 132

Tactics Cross-Selling Skype Social Media 132

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But, it’s widely disparate content usage across social outposts that’s the real mystery. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. That’s understanding that social media success is a long putt, not a tap-in.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

ClickZ

JULY 16, 2020

Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make a splash in the mainstream press or even on social media. If you’re a marketer trying to engage prospects online, you know that it’s challenging to attract customers and keep them engaged.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

KoMarketing Associates

SEPTEMBER 14, 2015

She says that people have the option of playing it safe and keeping their head in the water, but it’s not exactly fully living (or fully marketing). A marketer’s willingness to be uncomfortable is the best predictor of how wholehearted their brand will be. Once these content opportunities are realized, marketers have two options.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Martech Advisor

DECEMBER 20, 2019

How Can a Brand Articulate a Purpose with Digital Marketing? Luckily today, with the development of vast online marketing solutions and the increased accessibility of social media audiences, it is considerably easier for brands to be vocal and generate buzz amongst their target audiences. Facilitate Action.

Brand Identity 89

Brand Identity Branding Work Management Paid Search Agency 89

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Strategic-IC

APRIL 23, 2023

We’ve taken a look at what the market is saying and have put together 24 (yes.we added one more) Account-based Marketing statistics to help your 2023 thinking. And with 34% of ABMers now delivering bespoke content services founded on insights, hyper-personalization is likely to expand even further this year (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

ActiveDEMAND

NOVEMBER 11, 2016

It’s important for marketers to understand the differences and correlations between the two. In a general sense, fixed audience segment marketing involves building a list of prospects based on their profiles and marketing to them, while behavioral segmentation includes marketing to anyone who fits a targeted behavioral pattern.

Segmentation 49

Segmentation Marketing Automation Services Banner Ads Demographics 49

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Give them something they can act on now.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Blogging is a social activity. Post on Google Buzz. Post regularly. Be patient! Tweet This!

Digg 100

Digg Blogger Broadcasting Buzz 100

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Media PR Webinar Metrics 140

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Digital Marketing World Forum

JANUARY 10, 2020

Alternatively, a brand might partner with a KOL on a campaign to drive registrations to the brand’s newly established private traffic channel, or create content to generate buzz and conversation within the channel. A KOC is an evangelist for the brand, willingly sharing information via social media and word of mouth.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. online content, messaging, images, offers) in the right way on the right channels at the right times and places?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

JUNE 25, 2010

Quite the contrary, the act of selling, when done well, adds a significant amount of value. Disclosure: As a consultant whose expertise is in helping clients with online marketing, social media and SEO — not selling — I know how difficult this can be for service providers. Post on Google Buzz.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Marketing Insider Group

MAY 13, 2024

This highlights just how crucial effective PR strategies are becoming in our always-online world. Image Source: Research and Markets Digital PR is like giving your brand a megaphone. It’s a modern spin on traditional PR, adapted to the online world where conversations never sleep and news travels fast.

Link Building 211

Link Building PR Lead Ranking Lead Scoring 211

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The first law of motion can act much like one of your potential prospects. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120