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The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Agencies optimize campaigns for better results with the latest tools and strategies. Agencies have niche, industry-specific knowledge, helping businesses achieve goals like higher click-through rates and conversions.

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The Benefits of Agency Expertise in CRM and Marketing Integration

Marketing Insider Group

Fortunately, you can use an agency to make the job easier. These agencies have specialized skills and hands-on experience, so they can help you overcome any hurdles you face. This article informs you of the benefits of using an agency to help you integrate your CRM with your marketing team. However, integration can be complex.

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Outsourcing Web Development: What to Consider When Hiring an Agency

Marketing Insider Group

Outsourcing is the process of hiring an external agency to handle your website’s design , development, and maintenance. It’s also cost-effective, as agencies offer scalable services tailored to your needs, saving you the expense of full-time staff. Many agencies provide flexible pricing models to suit different budgets.

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The Agency Owner’s Guide to Building Scalable SOPs Without Sacrificing Creativity

Webbiquity

In the early days of your agency, things were simpler. SOPs Are The Vitamins Your Agency Needs To Grow Big And Strong One of the most crucial, yet often overlooked, aspects of scaling is the development of Standard Operating Procedures (SOPs). However, many agency owners fear that implementing SOPs will stifle creativity.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. But how do you go about this? In this webinar, she'll discuss how to make your website more customer-centric.

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Who really owns your data? Protecting your business from agency lock-in

Martech

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

But are you harnessing its power to promote your travel agency on social media? Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. SocialPilot is the social media management partner for several travel agencies and businesses.

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Best Practices for Selling to Government Agencies

Because of this, selling your product or service to a government agency can be a great way to increase profits. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

Connect to agency identity spines. By selecting the right partners and breaking down the problem into a handful of key decisions, brands and agencies can effectively navigate the post-cookie world. Target authenticated IDs. Boost reach with AI-driven technologies.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Whether you are a freelance social media manager, agency professional, or business owner, these advanced prompts will revolutionize your approach to social media management and deliver exceptional results. Don't miss this opportunity to take your social media presence to new heights.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.