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Display advertising: glossary of key acronyms and terms

Bannerflow

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. For instance: <!–

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

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How to Define & Measure Social KPIs – Part -1

Valasys

The potential customers might research for those products on Facebook or Twitter & if they don’t find any information there, they might cease to research & the marketers might lose a very good chance of optimizing their revenue by converting these customers.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Do Other Local Business Ads Threaten Local SEO. Adding another “wing” of SEO could potentially confuse your efforts, especially if you assign different team members to those responsibilities. Once you’ve got the basics taken care of, you need to populate your listing with some real information. Keyword Research for Local SEO.

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VisualIQ Measures Marketing Impacts Across All Channels

Customer Experience Matrix

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. proposes to straddle these worlds by combining aggregate-level models with customer-specific contact history. Broadly speaking, the problem is attacked in two ways.