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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

While some emails might feel like spam, they aren’t usually classified that way, technically. . Most of us willingly sign up for promotional emails when we subscribe to a mailing list in exchange for a coupon, or check that box in the online shopping cart during checkout.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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Top 10 Data Management Platforms for 2020

Martech Advisor

This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. How and When to Choose a DMP. all within a single platform that makes data actionable.

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Important Questions to Ask Before Hiring Digital Advertising Companies

Digilant

How do you classify yourself? . Understanding how a company classifies themselves (and their offering) will ensure that you are partnering with a company that can accomplish – and hopefully exceed – your goals. Do you have access to PMP and/or Open Exchanges? What DSP do you use? connected devices.

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Everything to know about Marketing Environmental Analysis.

Valasys

For example, what is the frequency of the purchase? Just like word-of-mouth marketing, Amazon added the recommendation feature for the customer and by the customer. Economic: Factors included are economic growth, exchange rates, interest rates, inflation rates, disposable income, and unemployment rates.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Structured data is a standardized format for providing information about a page and classifying the page content. When discussing healthcare schema markup, I am referring to schema that is targeted at web use cases and I am not referring to schema that is designed for clinical markup or clinical data exchange. Medical Study.

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