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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

Adding insult to injury, any attempt to move around while talking to people left you tangled in the plastic cord attached to the receiver. Inbound marketing uses modern tactics, such as blogs or videos distributed by email or social media, to draw people in. SEO (search engine optimization). SEM (search engine marketing).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.