NuSpark Consulting

JUNE 8, 2013

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding).

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Develop a content strategy that focuses on key messages that resonate with the buyer personas of your targets. What their needs are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hinge Marketing

FEBRUARY 9, 2017

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. They allow you to see the implications of changes you make to your strategy. Fortunately, all that has changed.

Work Management 48

Work Management Marketing Management Service ROMI 48

Hinge Marketing

DECEMBER 7, 2017

Firms typically tackle the brand awareness problem by investing in advertising (print, radio/TV, online banner ads), sponsorships, PR and other broadly targeted tactics. Because these techniques are passive and easy for their audiences to ignore, they require many repeated exposures to make an impression on people.

Peer-to-peer 75

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 75

Outbrain

JUNE 8, 2020

The initial idea of native ads is to provide non-intrusive units that offer useful branded content, without hurting user experience. The main problem of those ads is that the person that will see their ads is not considered. How the buyer’s journey affects your native ad campaign. Why does it happen? Drive sales.

Advertising 45

Advertising Advertisements Funnel Advertising Buyer Personas 45

Hubspot

DECEMBER 12, 2014

A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Optinmonster

APRIL 22, 2024

Smart marketers know that having a clear content marketing strategy is key to generating more leads. When your content fails to reach your target audience, it attracts the wrong prospects and ruins your lead generation strategy. You can also use this information to launch retargeting ads on Facebook.

Paid Content 108

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 108

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 45% of marketers say blogging is their #1 most important content strategy. Blogging Statistics. Content ROI Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

MAY 2, 2017

Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets. Have them post about your software, products, or services on the platforms your target audiences uses most. Target Authors and Speakers. SignRequest is featured on FinancesOnline!

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Single Grain

SEPTEMBER 13, 2023

As AI continues to redefine the rules of the game, it’s become essential for businesses to embrace adaptive marketing strategies to remain competitive and relevant. Customer-Centric Approach : Adaptive marketing places the customer at the center of all strategies in order to create personalized experiences that resonate with them.

Marketing AI 59

Marketing AI Peer-to-peer Planning Jigsaw 59

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business. Exit Detection.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

Porch Group Media

APRIL 20, 2021

”, email was the most popular channel at 45%. In fact, email outperformed SMS by 92% and banner ads by over 39%. Not far behind email is social. Check out our Success Kit on Omnichannel Marketing and access some of our most informative resources on omnichannel marketing trends, strategies and tactics.

Loyalty 72

Loyalty Multi-Channel Ad Exchange Banner Ads 72

Kapost

APRIL 15, 2016

This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. But I hope 30 minutes of dedicated reading time in exchange for an entirely new content marketing strategy is a bargain some readers are willing to take.

Paid Content 48

Paid Content Lead Ranking Top of Funnel Lead Scoring 48

Digital B2B Marketing

JUNE 3, 2014

Free webinar! We’ve all seen the promotional emails, banner ads and Tweets. The fine print: we will send you weekly emails with more content you didn’t ask for. But I didn’t want the barrage of emails and phone calls. Free white paper! Free eBook! It’s Free! It’s Free!

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. They manage budgets and schedules and often also help to drive the client’s strategy.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Lusha

JULY 17, 2024

With so many strategies, tactics, and tools vying for attention, it’s easy to feel overwhelmed. Our comprehensive guide provides 12+ proven lead-generation strategies with real-world examples, how-to guides, and best practices. Data-Driven Decision Making: Lead generation provides valuable insights into your target audience.

Paid Content 52

Paid Content Lead Ranking Lead Generation Lead Scoring 52

seo.co

MARCH 30, 2022

Without a proper follow-up strategy, even your best content might fail to live up to its true potential. In this guide, I’ll explain the concept of promotion and nurturing, why it’s important for any content marketing strategy, and of course, the specific tactics you’ll need to leverage in order to maximize your content’s visibility.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Influencer marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Hubspot

SEPTEMBER 1, 2016

Learn what goes into a modern content marketing strategy here. ). A method of driving traffic to your website by paying a publisher every time your ad is clicked. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Lusha

JUNE 11, 2024

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Interruptive: Reaches out to a broad audience, regardless of their interest level. Webinars: Interactive presentations can connect with potential customers and provide valuable information.

Paid Content 52

Paid Content Sales Management Work Management Webinar Metrics 52

Convince & Convert

DECEMBER 30, 2015

Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. These are great as free downloads in exchange for email addresses to help you build your email list. Landing Pages.

Webinar Metrics 166

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 166

Convince & Convert

SEPTEMBER 15, 2015

Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. These are great as free downloads in exchange for email addresses to help you build your email list. Landing Pages.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Content Work Management 167