Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. But in reality-your business likely has several marketing initiatives running in tandem- each with distinct goals and audiences. If you want to maximize your marketing impact, you should consider—combining ABM with lead generation.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Orange Owl Blog

MARCH 20, 2025

With billions of users actively engaging on platforms like LinkedIn, Twitter, Facebook, and Instagram, businesses that harness the power of social media can create meaningful relationships with their audience while boosting their bottom line. However, merely having a social media presence is not enough.

Social Media 52

Social Media Top of Funnel Webinar Metrics Media 52

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Content Amplification Platforms.

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

Oktopost

MARCH 24, 2024

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. However, as B2B marketers, the fact that paid advertising enables precise targeting is one of its main draws.

Paid Content 83

Paid Content Advertisements Advertising Privacy 83

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The feudal system is alive and well in digital marketing. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 billion in 2020.

Privacy 127

Privacy iProspect Ad Exchange Funnel Advertising 127

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks. 270% more leads.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. Build awareness at the top of funnel.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . The best techniques include looking at Google-related searches.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

Paid Content 110

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 110

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Salesforce Marketing Cloud

MAY 29, 2024

Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their customers. First-party data — information volunteered by customers — is now a crucial source for the modern marketer.

Paid Content 125

Paid Content Sales Management Marketing AI Lead Ranking 125

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Before you dive into digital marketing, you’ve gotta figure out who your ideal customer is.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Launch Marketing

MAY 11, 2023

Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. Content may be hiding in unexpected places.

Paid Content 113

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 113

Oktopost

JUNE 5, 2019

Should I use inbound marketing or outbound marketing? Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. What is Outbound Marketing?

Paid Content 118

Paid Content Top of Funnel Enterprise Management Telemarketing 118

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. This is not influencer marketing. This is advertising. The Kim K effect. Celebrity and Pharma is clearly dying.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures. Virtual Marketing Defined.

Marketing Automation Services 126

Marketing Automation Services Paid Content Service Top of Funnel 126

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. 1,500 searches x.0975 Landing pages are the perfect tool to do it. leads per month. leads per month. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Scoop.it

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce Digital Marketing Trends and Techniques for Your Business. Search engine optimization (SEO).

Paid Content 114

Paid Content Marketing Strategy Marketing & Strategy Work Management 114

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Orange Owl Blog

JANUARY 22, 2025

B2B Marketing Top 10 B2B Marketing Strategies Every Business Should Implement in 2025 Vivek Goel January 22, 2025 Share : Table of Contents In the competitive world of B2B commerce, effective marketing strategies are not just a luxurythey are essential for survival and growth.

Paid Content 52

Paid Content Enterprise Management Webinar Metrics Work Management 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Cost Per Click tells you how much it costs to get one person to click on your paid ad. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Valasys

AUGUST 18, 2020

According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Using LinkedIn as a marketing platform gives businesses an opportunity to communicate with their networks and find their clients as well. Marketers should have a definite plan for lead qualification. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Unbounce

JULY 6, 2020

I wanted to advertise my services, grow my brand, build an audience, and land clients. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all? Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Paid Content 119

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 119

NuSpark Consulting

MAY 25, 2013

Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Key Destination Page: This page is a key page on a website that represents either purchase intent or engaging content. E-commerce: A purchase.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143