7 Things to Know Before You Run an App Install Ad Campaign
Hubspot
AUGUST 31, 2015
million apps are on both the App Store and Google Play. Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. app install ad revenue alone will top $4.6 Apple’s IDFA, Google Advertising ID), Google Play Referrer, and fingerprinting.
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