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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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Top 10 Data Management Platforms for 2020

Martech Advisor

This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. How and When to Choose a DMP. So how do you know if you need a DMP and when?