Ad Frequency, Co-Registration, Correlation and Multi-Channel

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. “Proving” Social Media ROI with Correlation.

Social Media

Social Media ROI Media Correlation

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Earned media. Paid media. Shared media.

Paid Content

Paid Content CMS Development Lead Ranking Work Management

B2B Marketing Zone

Not Tracking Social Media ROI is Your Fault

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

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