NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%,

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%,

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Choozle

JUNE 9, 2024

It’s not merely about hitting targets; it’s about the relentless pursuit of budget optimization,performance excellence, and the discipline to continually fine-tune ad delivery strategies to move the organization forward, contributing to revenue and growth. Results could be long-term (e.g., brand awareness) or immediate (e.g.,

Advertising Agencies 52

Advertising Agencies Marketing AI Allocation Advertisements 52

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Choozle

JUNE 10, 2024

It’s not merely about hitting targets; it’s about the relentless pursuit of budget optimization,performance excellence, and the discipline to continually fine-tune ad delivery strategies to move the organization forward, contributing to revenue and growth. Results could be long-term (e.g., brand awareness) or immediate (e.g.,

Advertising Agencies 40

Advertising Agencies Marketing AI Allocation Advertisements 40

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. Harkins explains, “a DMP makes sense if you have a complex set of media partners, including multiple DSPs.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87