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illumin
OCTOBER 31, 2024
The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be.
Marketing Insider Group
NOVEMBER 6, 2023
One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. In fact, there are many steps to managing the grant and ensuring the ads you create perform well. That’s why we’ve created this guide!
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Martech
OCTOBER 29, 2024
The reddest and bluest states get fewer political ads and consequently more brand advertising. He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.”
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Why we care.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. The decline in focus on new ad KPIs suggests a renewed interest in refining and leveraging established metrics to achieve cross-funnel goals.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.
You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
Advertiser: ZoomInfo
What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)
Speaker: John Barrows, CEO, JBarrows Sales Training
If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?
Speaker: Mason Cosby - Director of Growth at Gravity Global
Adding an Account-Based approach makes it even more difficult to get the content right. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
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