Ads Broadcasting Narrowcasting Television marketing 
Customer Experience Matrix
SEPTEMBER 9, 2009
Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. The other disparity was that search accounts for 5% of online time but 60% of online ad spending. authority.
Choozle
JANUARY 23, 2024
Continued adoption of streaming television with massive shifts in viewership habits. Acceleration of Streaming and Connected TV (CTV) This year’s CES saw a significant presence of streaming platforms, with Netflix returning after six years and Disney unveiling new ad formats for a more engaging and simplified consumer experience.
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