The Right SEM Strategy for Schools
Hubspot
NOVEMBER 1, 2016
Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. And the truth is, you don't want to.
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