Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 109

Resources B2B Marketing Planning B2B 109

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. It’s good advice. A boost to the sense of agency and morale all around.

Allocation 113

Allocation Resources Work Management Marketing Management 113

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn.

Conference 242

Conference Resources Peer-to-peer Paid Search Agency 242

illumin

JUNE 25, 2024

Pride is here once again and so are some amazing ad campaigns. They are the advertisers who step up and make more than just a flashy ad, but a campaign that works to make a difference. The top 4 Pride campaigns of 2024 These are the best of the best from this year’s Pride ad lineup.

Paid Search Agency 105

Paid Search Agency Ads Advertising Agencies Best Practices 105

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Why we care.

Paid Search Agency 112

Paid Search Agency Ads Tools Cost per Acquisition 112

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. This is your one-stop shop to better performing paid ads. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. When it comes to social ads, Facebook is king. Getting started.

Social Media 144

Social Media Resources Advertising Advertisements 144

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Facebook Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 124

Social Media Training Course Resources 124

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertising Advertisements 290

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

Paid Search Agency 114

Paid Search Agency SEO Allocation Google 114

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

Banner Ads 52

Banner Ads Banners Template Resources 52

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

Banner Ads 52

Banner Ads Banners Template Resources 52

Directive Agency

OCTOBER 30, 2024

Most B2B SaaS brands underinvest in their LinkedIn ad strategy. But here’s the thing… In the past 12 months, we’ve run $25M of LinkedIn ads for some of the biggest brands in SaaS. Read on and discover the true value of original LinkedIn ads in today’s ultra-competitive B2B SaaS landscape. FYI: Use our LTV: CAC worksheet.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Virtual Sales Training Resources.

Training 141

Training Top of Funnel Resources Work Management 141

seo.co

OCTOBER 1, 2024

When you offer pay-per-click (PPC) ad services to your clients, like Google Ads, it takes quite a bit of time to onboard clients, manage Google Ads accounts, check analytics, and make the necessary changes to improve click through rates. The resources you’ll save can be reinvested into your business in other ways.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Management 52

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. Risk of Ineffective Strategy : Poor planning can lead to wasted resources with minimal returns. ” “The myths around B2B paid ads are many, but so are the opportunities for those willing to look beyond them.”

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 98

Allocation Resources Work Management Paid Search Agency 98

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I have been trying to purchase these ads for three months — surely it cannot be this hard?” Is AI the solution?

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Advertising Agencies 117

SEMrush

APRIL 10, 2019

It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. Our Marketing Scoop podcast features content marketing best practices.

Resources 86

Resources Google Ads Mobile Marketing 86

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. Unfortunately, many ad resellers and ad agencies fall into common traps and make mistakes that can negatively impact their ad performance.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. Be the helpful resource, not the people who know best. The post AI is adding to marketers’ responsibilities while diminishing their influence appeared first on MarTech.

Marketing AI 113

Marketing AI Peer-to-peer Paid Search Agency Ads 113

Choozle

JULY 1, 2020

The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy.

Display 52

Display Resources Creativity Advertising 52

Heinz Marketing

JULY 18, 2022

Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. Without this, your ad hoc marketing is doing more harm than good for your business. Here are some negative impacts when there is an absence of this foundation and when your team is doing what we call ‘ad hoc marketing’.

Paid Search Agency 121

Paid Search Agency Ads Planning Top of Funnel 121

Digilant

OCTOBER 17, 2024

With the 2024 holiday season fast approaching, advertisers need to make sure they’re not only present across multiple channels but also optimizing their ad mix for maximum impact. Download the eBook for a Comprehensive Strategy Looking for expert insights on finding the perfect ad mix this holiday season? Grab your copy here!

Ads 52

Ads Mobile Advertising Amazon Advertising Agencies 52

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The company says that offering this as SaaS allows publishers to in-house their mediation without investing in tech talent and IT resources to create and maintain it. Publishers can white label Meson, using it as an in-house solution.

Paid Search Agency 101

Paid Search Agency Ads Ad Exchange Work Management 101

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Thank you Crissie and the Samsung Ads team for your time and insights! Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Stevens & Tate

DECEMBER 21, 2020

If you are looking for packaging design resources, here are 7 to get you started. There are new designs being added all the time, so you have a wealth of inspiration at your fingertips. It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources.

Resources 59

Resources Design Creativity Features 59