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Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.
Marketing Insider Group
NOVEMBER 8, 2022
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.
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Marketing Insider Group
AUGUST 26, 2020
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.
Marketing Insider Group
MARCH 9, 2020
Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Quick Takeaways: Start with a content marketing audit of your expenses and results. Start with a Content Marketing Audit.
Marketing Insider Group
NOVEMBER 4, 2019
Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing. Quick Takeaways.
Marketing Insider Group
JUNE 8, 2020
CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. Why Marketing Is Still Important During a Downturn.
Marketing Insider Group
OCTOBER 26, 2020
While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Most marketers already have the experience of adapting quickly to new technologies and changing conditions. Welcome to the Digital Marketing Renaissance.
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