Advertising Benchmark Co-Registration Examples Forrester 
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Below are a few examples to help illustrate this point.
NetLine
AUGUST 2, 2023
For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017). Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).
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