SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Check out the list here.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Marketing Insider Group

SEPTEMBER 14, 2020

We can help: just check out our content marketing strategy guide for content). Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate. Emails that contain subject lines with 6-10 words have the highest open rate. On average, welcome emails have an 82% open rate.

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

Email Marketing 110

Email Marketing Click Rate Open Rate CTR 110

SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 121

Newsletter Practices Analytics Optimization 121

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. It helps to look at benchmarks across a few key categories. Your conversion rate from site visitor to subscriber is under 2%. If your unsubscribe rate is above 3%.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. Not only are mobile CTO (Click-to-Open Rates) rates closer than they’ve ever been to desktops rates, but mobile clicks have grown significantly as well.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. We expect roughly the same percentage of people who opted out of tracking will opt into mail protection, probably 90 or more. Open rates have a terrible reputation as a metric.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

DealSignal

DECEMBER 27, 2021

Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team. B2B Email Marketing Benchmarks. Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. Another finding was the impact of data sources and opt-in on trust. More findings.

Advertising Benchmark 48

Advertising Benchmark Marketo Email Marketing Sales Qualified Leads 48

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Automated #emails drive 60% higher open rates and 200% higher CTR via @emfluence #research. Click To Tweet.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Email Marketing Automation 102

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. ” To make it as easy as possible, Salesforce asks users to filter by industry, which automatically enters some data based on recent benchmarks. All you have to do is fill out a form. You can see why a tool like this is beneficial.

Lead Ranking 214

Lead Ranking Promotion Trends Top of Funnel 214

Sprout Social

MARCH 29, 2022

Stand-out customer experiences still hinge on creating that sense of familiarity and personalization. WhatsApp marketing open rates are much higher than traditional email open rates. In fact, many estimate they’re on par with SMS marketing open rates , hovering somewhere around 90%.

Planning 115

Planning Marketing Management Paid Search Agency Marketing & Strategy 115

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. Email Automation Benchmarks to Remember. Average open rate. Average unsubscribe rate.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Hubspot

JUNE 26, 2018

Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Research the average email stats for your industry and use them as benchmarks for your goals. To build that list, you need several ways for prospects to opt in to receive your emails. Lead Magnets.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Content Marketing Institute

DECEMBER 14, 2017

I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme. No wonder our click-through and open rates were low and never budged. JeffLHerrmann #email Click To Tweet.

Lead Ranking 107

Lead Ranking Ideal Customer Profiles Enterprise Management B2B 107

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate.

Budget Programs 126

Budget Programs Long Tail Marketing Ad Frequency Click Rate 126

Heinz Marketing

FEBRUARY 22, 2023

You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. But first – Ground Zero You may be told to increase open rates. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there.

Deliverability 96

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 96

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. And we are sharing 5 actionable tactics to enhance these KPIs.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Hubspot

JULY 10, 2018

For more details, check out this step-by-step procedure on how to create Facebook Lead Ads. FreeAgent understands asking only for an email address during the first encounter greatly reduces opt-in friction at the early stage. The general consensus for Adwords conversion rate is 2.70%, and Display conversion is averaged at 0.89%.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

Optinmonster

DECEMBER 28, 2023

If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Binary Demand

APRIL 19, 2024

Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Mobile open rate When crafting email content, consider both desktop and mobile users. Aim for a 15% CTOR as a good benchmark.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Their average unsubscribe rate is 0.7%.

Conversion Rate 104

Conversion Rate Conversion Examples Marketing Analytics Tools 104

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. And around 88% of marketers who use it say that interactive content helps them stand out from competitors. billion worldwide.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

ConvertKit

APRIL 30, 2019

It’s too easy to keep your email metrics out of sight and out of mind. You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Open rate is one of the most important email marketing metrics.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

It’s too easy to keep your email metrics out of sight and out of mind. You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Open rate is one of the most important email marketing metrics.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

SmartBug Media

MAY 15, 2020

As limited resources and budgets are available, nonprofit marketing teams often seek out creative marketing ideas to enhance their footprint for both community engagement and their online presence. Many of these offer discounts or tax exemption to nonprofits, so always reach out before purchasing a subscription. Check out canva.com.

Cost 104

Cost Paid Search Agency Planning Work Management 104

Valasys

DECEMBER 4, 2018

A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Never opted-in or didn’t know they opted-in to your email list. Re-Activation Benchmark. Find out the root cause for inactivity.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. Building your list and generating opt-ins.

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. Email open rates and click-through rates. The first step to answering this question is figuring out what stage of the buyer’s journey your campaign is targeting. What magazines do they read?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Navigate the Channel

AUGUST 14, 2023

“In 2022, the highest click-to-open rate (CTOR) of marketing e-mails globally was tracked in the financial service sector, followed by the publishing one. The e-mail unsubscribe rates from various countries that year remained under one percent. They include email. Why does that sound convoluted?

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Open Rate 65

Martech Advisor

DECEMBER 3, 2019

Another factor that interferes with figuring out what matters to consumers is when brands dabble in all the hot marketing trends instead of staying true to what they know works for them. You might measure the effectiveness of an awareness campaign by impressions, eyeballs, recall, and maybe even open rate.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Valasys

FEBRUARY 26, 2020

A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted. Account-Based advertising is less invasive.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59