KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1% goes toward social advertising, while 9.8%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

MKT1

NOVEMBER 4, 2024

Subscribe now There’s a myth that circulates through the startup halls—across newsletters, podcasts, panels, VC chats, LinkedIn: “Most successful startups use 1 primary channel to drive growth.” In my experience, one channel won’t get the job done. See the debate here on LI.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

PureB2B

APRIL 4, 2024

Here's how to manage MDF to boost your channel marketing. Drive business growth with cost-efficient & sustainable marketing strategies for wider reach.

Efficiency 152

Efficiency Advertising Channels Marketing & Strategy Content 152

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

JUNE 22, 2022

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings.

Advertising Channels 101

Advertising Channels DemandBase B2B Account Based Marketing 101

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Pinterest Advertising Makes Pinterest a Great Social Media Channel for Your Business. The post Why is Pinterest a Great Social Media Channel for Your Business?

Social Media 360

Social Media Advertising Channels Media Business 360

Martech

NOVEMBER 8, 2024

15:30: Is AI-powered cold email diluting the email channel? 28:58: How do you avoid over-communicating with customers with email and push channels? The post Email marketers discuss the role of AI, iOS and the state of their channel appeared first on MarTech. 19:20: How to navigate Apple’s iOS privacy rules. Processing.

Advertising Channels 102

Advertising Channels Email Marketing Deliverability Privacy 102

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. The challenge? But with 80% of U.S. Processing.

Marketing AI 105

Marketing AI Marketing Attribution Advertising Channels Allocation 105

KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Convince & Convert

MAY 21, 2021

YouTube and other video-centric channels like TikTok, Snapchat and Instagram, play an ever-important role in social media for organizations and individuals of all kinds. Let’s dive in to the 5 steps for creating a successful YouTube Channel. Best Practice #1: Consolidate Into One YouTube Channel. Especially videos.

Youtube 189

Youtube Advertising Channels Peer-to-peer Social Media 189

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Oktopost

AUGUST 12, 2024

If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. The question is, are you willing to prioritize LinkedIn as a critical channel in your marketing mix? Here’s why: 1. The question isn’t whether you have the time.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Navigate the Channel

JUNE 10, 2024

Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65

Navigate the Channel

JUNE 10, 2024

Although technology advances rapidly, we are surprised that the emerging marketing channels of today aren’t drastically different from those we highlighted in 2023. It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65

LeadsRX

AUGUST 10, 2021

The days of measuring the marketing performance of one channel, because you only ran a TV ad with an 800 number to entice customers, are long gone. Today’s successful marketer runs campaigns across multiple channels to reach consumers wherever they may be. WATCH THE VIDEO.

Multi-Channel 90

Multi-Channel Advertising Channels Multi-Touch Attribution Software 90

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond.

Paid Content 279

Paid Content Marketing Budget Paid Search Agency Advertising Channels 279

PureB2B

MARCH 7, 2024

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

Vendors 152

Vendors Advertising Agencies Advertising Channels Paid Search Agency 152

Webbiquity

JANUARY 25, 2022

The post Six Reasons Twitter is (Still) a Great Social Media Channel for Business appeared first on B2B Marketing Blog | Webbiquity. Nikola Roza is a freelance writer who blogs at nikolaroza.com and whose advice is worth paying attention to, at least occasionally.

Social Media 362

Social Media Twitter Advertising Channels Media 362

Martech

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more MarTech webinars.

Loyalty 103

Loyalty Webinar Metrics Advertising Channels Intent Signal 103

CMSWire

DECEMBER 13, 2023

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Continue reading.

Creativity 136

Creativity Advertising Channels Advertisements Advertising 136

Sword and the Script | B2B

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. channels in 2024 – that’s double what it managed eight years ago in 2016. What happens if the CX isn’t consistent?

Advertising Channels 96

Advertising Channels Peer-to-peer Churn Rate Sales Cycle 96

PureB2B

OCTOBER 22, 2024

B2B leads require a lengthy process, here are effective multi-channel strategies to approach smooth deal closings.

Multi-Channel 77

Multi-Channel Advertising Channels Effectiveness B2B 77

illumin

NOVEMBER 17, 2023

The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters.

Multi-Channel 59

Multi-Channel Advertising Channels Cable Mobile Advertising 59

Benchmark Email

APRIL 3, 2024

One of the biggest challenges marketing managers face is selecting the right channels to get their message across from the myriad of options available. With each channel offering unique strengths and catering to different audience behaviors, the task of choosing the most effective ones can seem daunting.

Advertising Channels 88

Advertising Channels Marketing & Strategy Marketing Strategy Advertising Benchmark 88