Marketing Insider Group
OCTOBER 16, 2023
Channel fatigue is a growing concern for businesses and consumers alike. Also called “channel fog,” the simple concept refers to the growing overabundance of communication and data options available that flood the channels and dampens the efficacy and output.
Marketing Insider Group
APRIL 19, 2023
That’s where choosing the right mix of different marketing channels comes in. In fact, some professionals recommend having as many as 12 marketing channels ! While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Here are our top eight.
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Webbiquity
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. According to recent statistics, 57% of companies in the U.S.
Webbiquity
JANUARY 25, 2022
Six Reasons Your Brand Needs a Twitter Presence. #1- 1- Brand Building. Being active on Twitter can help tremendously with your brand-building efforts. Help them understand how your brand can address their problems. Using Twitter Hashtags makes your brand visible for relevant search queries. Moreover, 4.8%
Speaker: Michael Brito, EVP, Zeno Group
So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Marketing Insider Group
JANUARY 11, 2023
In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.
Marketing Insider Group
OCTOBER 7, 2024
Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
How to embrace new channels for brand and audience building. How to balance efforts and spending between the top two priority areas for B2B firms. How to stand out from the crowd when EVERYONE is doing content marketing. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Top tactics and channels for reallocating event marketing dollars. How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. What channels to use and how to use them. How to hyper-personalize information.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
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With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
The most effective channels to use in today’s world to get your brand in front of your most important accounts. Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
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