Sprout Social

MARCH 14, 2025

Unlike a traditional QVC-style television broadcast, live social shopping allows brands and creators to engage directly with their audience. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later).

Brand Identity 115

Brand Identity Branding Social Media Youtube 115

Webbiquity

JUNE 26, 2019

For the most part, it’s best to post how-to and thought leadership content on social media channels that provide value to your target market. Every blog post, video, image, and other pieces of content you create on publishing platforms present an opportunity to promote through your company’s social media channels.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Webbiquity

OCTOBER 4, 2022

Broadcast media. Paid: Though often described with the shorthand description “search, social, and display,” the universe of paid advertising and promotion channels also includes content syndication, webinars, newsletter sponsorships, video ads (a form of display), and emerging forms such as NFTs. Sales-generated leads.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube history statistics. YouTube user statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing is the process of distributing content through channels like LinkedIn, Facebook, Instagram, X, and YouTube to reach buyers and decision makers. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 112

Youtube Stats Paid Content Marketing Strategy 112

Bionic

MARCH 27, 2025

The current batch of Agentic AI media products include: ✨ Google Performance Max : Automatically optimizes ad placements across Google’s platforms (YouTube, Search, Gmail, Discover) based on predefined campaign goals. Simply choose AI Agent from the channel dropdown when adding your new product.

Marketing AI 69

Marketing AI Buy Planning Advertising Agencies 69

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Why is it trending?

Social Media 299

Social Media Marketing AI Trends Peer-to-peer 299

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Marketing Insider Group

JUNE 17, 2024

This includes TV shows, live broadcasts, movies, and other similar types of entertainment. As of 2022, streaming finally became more popular than broadcast and cable TV viewing. Whether it’s a hit Netflix series or an exclusive YouTube TV documentary, OTT content is available on demand. But just how popular is streaming?

Marketing Budget 189

Marketing Budget Advertising Advertisements Marketing Strategy 189

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. CTV and cross channel ad surge. “In The post 2022 Predictions: CTV and cross-channel advertising appeared first on MarTech.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertising Advertisements 115

Zoominfo

JUNE 19, 2018

Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Rather than responding to individual questions across platforms, broadcast regular Q&A sessions where you answer several questions at once, in one engaging video. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 286

eCommerce Marketing AI B2B Marketing Trends 286

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 151

Video Marketing Storytelling Best Practices Youtube 151

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin!

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Sprout Social

APRIL 15, 2025

A lot of traditional marketing doesnt have a place on socialits better suited to our website, blog, email or other channels. We primarily used it as a broadcast channel, amplifying all of our product news, updates and launches. Is this product announcement cool or exciting? Are people on social going to care about it?

Social Media 72

Social Media Creativity Media Work Management 72

Hinge Marketing

MARCH 20, 2025

Below are some of experts most common speaking channels. Today, most radio talk shows are not only broadcast live but recorded and made available to listeners on demand. They can become video blog posts, arranged as channels on video platforms such as YouTube or included in relevant places on your website. Conferences.

Webinar Metrics 87

Webinar Metrics Thought Leadership Case Studies Conference 87

Bionic

SEPTEMBER 16, 2024

AI can help media planners identify the most effective channels, timing, and content for campaigns. Source Media Placements When considering ad placements for your media plan , there are dozens of media channels to choose from. Within each channel, there are virtually infinite placement options. But your budget is limited.

Marketing AI 74

Marketing AI Media Plans Buy Planning 74

Sprout Social

FEBRUARY 28, 2025

This highlights the increasing importance of social media in reaching and converting consumers, making it a vital channel for brands to invest in. This highlights the increasing importance of social media in reaching and converting consumers, making it a vital channel for brands to invest in. Social media ad spend in the UK: The U.K.

Paid Content 76

Paid Content Social Media Statistics Media 76

Webbiquity

DECEMBER 4, 2019

It may not be the most obvious channel, but you can drive a lot of traffic to your website via Pinterest—particularly for visual, consumer products. You can’t be successful simply by “broadcasting” your own images. Create a YouTube Channel. Cover topics for terms that people are searching for on YouTube.

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

Convince & Convert

JANUARY 26, 2017

With Facebook, Instagram, Vimeo, YouTube, and more populating video content across every social media channel, innovative marketers and influencers know they need to do more than simply post a video to deliver results, particularly as feeds become more and more video-saturated. YouTube Sweepstakes.

Video Marketing 134

Video Marketing Youtube Broadcasting Facebook 134

SocialPilot

FEBRUARY 3, 2025

Actionable Strategies for the Awareness Stage: Awareness Focused Social Media Platforms: Identify where your audience hangs out most: Visual Brands : Instagram, TikTok, Facebook, YouTube, and Pinterest B2B Brands : LinkedIn and Twitter Young Audiences : TikTok and Snapchat Communities : BlueSky, Reddit, Broadcast Channels, and Facebook Groups.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 3 Key Distribution Channels for B2B Content Marketing. Table of Contents. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

APRIL 4, 2017

Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” Sample review: “Outside of YouTube, more B2B-focused video marketing resources include…Wistia.” Broadcast live audio. Google Review Count: 194. ” — HubSpot. 6) Magisto. Google Review Count: 193.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Through relative engagement on content, and with videos indexed by Google Search, this content surfaces and steps outside of YouTube alone. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Digilant

SEPTEMBER 13, 2024

TV usage, overtaking cable, which sat at 27.2%, and traditional broadcast TV at 20.5%. As a rising star in TV advertising, FAST channels are becoming an essential piece of the media landscape that advertisers shouldn’t overlook. Since then, the number of streaming services has exploded, with over 200 options now available worldwide.

Advertising 52

Advertising Advertisements Cable Broadcasting 52

Vidyard

MAY 1, 2020

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Convince & Convert

DECEMBER 4, 2014

Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. It gets streamed to YouTube and you can share the recording with your attendees after. YouTube Live Events: This is where I create an unlisted YouTube event and schedule it for my webinar date.

Webinar Metrics 164

Webinar Metrics Google Autoresponders Youtube 164

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. You need a cross-channel approach to get maximum exposure. Eight top Instagram tools to boost marketing. Hashtagsforlikes.

Tools 249

Tools Social Media Social Networks Digital Marketing Funnels 249

Hubspot

AUGUST 22, 2019

Additionally, in the last few years we've seen a rise of live video as an effective marketing channel. Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 78

Youtube Hubspot Facebook Broadcasting 78

KoMarketing Associates

JANUARY 13, 2021

Even better, your Facebook Live can be republished on YouTube, published as a video on LinkedIn, and even a 10-minute Live can be chopped up into smaller, short video clips to use for social media posts. Even if we don’t think of social media as a channel for customer service, our customers do. Is your Sales team using Facebook?

Facebook 293

Facebook B2B Marketing Practices B2B 293

Thinkers360

DECEMBER 29, 2024

For easy (YouTube-style) access to all these podcasts and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B analyst and influencer community with 100M+ followers on social media combined – Join Thinkers360 today for FREE ! Explore membership today !

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. Engagement is a key part of your broadcast. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Sprout Social

MARCH 18, 2025

The team is composed of young influencers who craft social content that the brand shares on its channels. The play: Partnering with influencers and creators on in-store promotions and signage is one way to help turn your physical locations into destinations, and cultivate a stronger brand identity across channels.

Social Media 61

Social Media Media Broadcasting Digital Marketing Funnels 61

Biznology

APRIL 10, 2019

It reminded me of the early days of YouTube and the emergence of new channels to create and promote citizen journalism, discover a new breed of web celebs, debate about various topics in an open forum, and the previously unknown ability for us to simply broadcast ourselves to the world from anywhere.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

ConvertKit

APRIL 29, 2021

Rather than sending a broadcast email once and then retiring the content to the email graveyard, why not give everyone a chance to enjoy the message? Over time, you create more content that’s waiting for new subscribers—content that’s still delivered on a consistent schedule, just like you’d do with a broadcast. A prescribed format.

Newsletter 133

Newsletter Broadcasting Curation Top of Funnel 133

Sprout Social

SEPTEMBER 23, 2020

You can easily upload that video to your YouTube channel, share with your followers on Twitter, etc. Use that to your advantage to make anyone who might have missed the broadcast feel a bit of FOMO. That’s the whole point of live broadcasting anyway! Embed your livestream in a blog post.

Broadcasting 143

Broadcasting Content Social Media Youtube 143