Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube history statistics. YouTube user statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. CTV and cross channel ad surge. “In The post 2022 Predictions: CTV and cross-channel advertising appeared first on MarTech.

Advertising Agencies 125

Advertising Agencies Advertising Channels Advertisements Advertising 125

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Why is it trending?

Social Media 300

Social Media Marketing AI Trends Peer-to-peer 300

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Marketing Insider Group

JUNE 17, 2024

This includes TV shows, live broadcasts, movies, and other similar types of entertainment. As of 2022, streaming finally became more popular than broadcast and cable TV viewing. Whether it’s a hit Netflix series or an exclusive YouTube TV documentary, OTT content is available on demand. But just how popular is streaming?

Marketing Budget 190

Marketing Budget Advertisements Advertising Marketing Strategy 190

Biznology

MARCH 14, 2017

Every time Twitter pushes for new revenue channels, the twitterverse pushes back and the Twitter overlords fold and retreat. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Public Relations Youtube 163

Zoominfo

JUNE 19, 2018

Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Rather than responding to individual questions across platforms, broadcast regular Q&A sessions where you answer several questions at once, in one engaging video. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 151

Video Marketing Storytelling Best Practices Youtube 151

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 280

eCommerce Marketing AI B2B Marketing Trends 280

Webbiquity

DECEMBER 4, 2019

It may not be the most obvious channel, but you can drive a lot of traffic to your website via Pinterest—particularly for visual, consumer products. You can’t be successful simply by “broadcasting” your own images. Create a YouTube Channel. Cover topics for terms that people are searching for on YouTube.

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 3 Key Distribution Channels for B2B Content Marketing. Table of Contents. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Through relative engagement on content, and with videos indexed by Google Search, this content surfaces and steps outside of YouTube alone. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Webbiquity

APRIL 4, 2017

Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” Sample review: “Outside of YouTube, more B2B-focused video marketing resources include…Wistia.” Broadcast live audio. Google Review Count: 194. ” — HubSpot. 6) Magisto. Google Review Count: 193.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Convince & Convert

DECEMBER 4, 2014

Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. It gets streamed to YouTube and you can share the recording with your attendees after. YouTube Live Events: This is where I create an unlisted YouTube event and schedule it for my webinar date.

Webinar Metrics 164

Webinar Metrics Google Autoresponders Youtube 164

Hubspot

AUGUST 22, 2019

Additionally, in the last few years we've seen a rise of live video as an effective marketing channel. Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 78

Youtube Hubspot Facebook Broadcasting 78

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. You need a cross-channel approach to get maximum exposure. Eight top Instagram tools to boost marketing. Hashtagsforlikes.

Tools 242

Tools Social Media Social Networks Digital Marketing Funnels 242

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. Engagement is a key part of your broadcast. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Biznology

APRIL 10, 2019

It reminded me of the early days of YouTube and the emergence of new channels to create and promote citizen journalism, discover a new breed of web celebs, debate about various topics in an open forum, and the previously unknown ability for us to simply broadcast ourselves to the world from anywhere.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

ConvertKit

APRIL 29, 2021

Rather than sending a broadcast email once and then retiring the content to the email graveyard, why not give everyone a chance to enjoy the message? Over time, you create more content that’s waiting for new subscribers—content that’s still delivered on a consistent schedule, just like you’d do with a broadcast. A prescribed format.

Newsletter 133

Newsletter Broadcasting Curation Top of Funnel 133

Convince & Convert

AUGUST 27, 2015

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Television.

Television marketing 159

Television marketing Broadcasting Cable SMS 159

Sprout Social

NOVEMBER 18, 2020

10 Facebook Live Tips to Follow Before, During & After Your Broadcast. YouTube Video Tips. As the world’s second-largest search engine, YouTube is the home of social media video content. As the world’s second-largest search engine, YouTube is the home of social media video content. Create great Facebook video ads.

Social Media 111

Social Media Paid Content Video Marketing Tips 111

KoMarketing Associates

MARCH 15, 2018

B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., For example, if your company hasn’t been utilizing social media as a relevant customer service and acquisition channel, this year would be a great time to start. Live Video.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Therefore, try to do just that during the broadcast. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Marketing Institute

MARCH 5, 2018

Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. Pro: When you go live on Instagram, your followers get a notification – a big boost compared to some of the other live channels.

Broadcasting 111

Broadcasting Youtube Advertising Agencies Click Rate 111

Convince & Convert

NOVEMBER 20, 2015

With new developments in the advertising space courtesy of ad blocking and women’s lifestyle bloggers going mainstream , sponsored content with bloggers has become an increasingly viable channel for brands to reach and engage with their target audiences. embeddable tracking links, and oftentimes large adjoining social media channels.

Advertising Agencies 145

Advertising Agencies Advertisements Advertising Cost per Acquisition 145

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. Why we care.

Video Marketing 125

Video Marketing Cross-Selling Youtube Content 125

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

KoMarketing Associates

JULY 7, 2014

Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”

Optimization 120

Optimization Video Marketing SEO B2B 120

KoMarketing Associates

AUGUST 26, 2020

87% of LinkedIn video marketers say it’s been an effective channel for them. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. They also have a broadcast producer’s guide that covers the technical nuts and bolts of making the tech for LinkedIn Lives work.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Branding 101

Branding Brand Identity Broadcasting Paid Search Agency 101

Content Standard

MARCH 14, 2019

“We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. ” The brand has found that, while there are interactions and engagements during a social live broadcast, there’s also a wave of engagement as people catch up with the video.

Tactics 108

Tactics Branding Brand Identity Planning 108

illumin

APRIL 25, 2024

Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. An example would be the Dish Network.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2%

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Mobile Advertising 125