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10 Top B2B Content Distribution Strategies That Work

Webbiquity

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. This blog post explores the top content distribution strategies that work.

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10 B2B Demand Generation Strategies to Increase Leads

Webbiquity

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Focus on crafting compelling content and personalized interactions to better engage your audience and drive higher conversions across various digital channels. Adjust formats, lengths, and styles to suit each channel’s audience. Email Marketing Integration: Use email campaigns to distribute your content directly to subscribers.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. Why top-of-funnel "explainer-style" videos aren't enough. How to distribute your videos across your channels. That’s staggering, but what does that mean for us as organizations?

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Content Marketing Considerations for Business Success

Webbiquity

This audit process isn’t just a check-up—it’s your roadmap to identifying gaps and seizing new opportunities. Channel Strategy Each platform has its own set of best practices, and with content marketing you have to adjust to expectations. Affiliate sales support independent publishing. Yes, it’s an ad.

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Bold New Ideas to Ignite B2B Marketing Success

Webbiquity

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams that are finding success have moved past conventional tactics by embracing new technologies and methods.