Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Choozle

NOVEMBER 22, 2024

Tips for Success: Focus on Awareness: Kick off with top-of-funnel strategies like Connected TV (CTV) and programmatic ads to build momentum. Connect with the Right Audiences SMBs often operate on limited budgets, making targeted advertising a must. Starting to embrace a smart strategy can help SMBs stay ahead of the curve.

Top of Funnel 74

Top of Funnel Urgency Marketing Allocation ROAS 74

Inbox Insight

AUGUST 21, 2024

This metric helps you gauge the reach and visibility of your content across different channels and platforms. The three key conversion metrics are conversion rate, return on ad spend (ROAS), and lead-to-customer conversion rate. A higher ROAS indicates a more profitable campaign.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

ClickZ

NOVEMBER 3, 2023

The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Re-evaluate Channels . You should always be tracking lead sources and determining which channels they come from.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

InsightSquared

SEPTEMBER 20, 2018

This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. Start by reviewing these metrics to help identify the area of the funnel that is having the most issues. Let’s dig a bit deeper to see what we can uncover when we look at the details of other channels.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. 40%-60% of customers are also using social media as a support channel.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Digilant

AUGUST 11, 2020

Anticipating and understanding consumer behavior and engagement with your brand is perhaps one of the most challenging tasks for marketers and advertisers. Desktop, mobile, social, audio, TV and other channels are coming at us at an accelerated pace. On which channel(s) will consumers discover your brand and products?

Advertising Agencies 98

Advertising Agencies Analytics ROAS Campaigns 98

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising. What do all these statistics really tell us?

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Channels like online video, connected TV and display are evaluated based on audience consumption patterns.

Paid Search Agency 112

Paid Search Agency Campaigns Ads Ad Building 112

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Traffic 134

Traffic Acquisitions Advertising Advertisements 134

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Studies 52

Case Studies Case Study ROAS Advertising Agencies 52

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Paid Content 114

Paid Content Paid Search Agency Paid Social Agency Social Marketing 114

Martech

JANUARY 9, 2023

Instead of a cookie, devices have a unique advertising ID as an identifier (Android and iOS have different versions.). It’s located in the Advertising screen instead of the Reports area. The Advertising reports are interesting and split out because they provide a different view of your data. Predictive metrics. Get MarTech!

Marketing Attribution 120

Marketing Attribution Marketing Analytics Tools Analytics Features 120

Choozle

DECEMBER 1, 2021

Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home. Maximize your budget for RoAS. One of the most valuable marketing strategies to utilize is a full-funnel marketing plan.

Budget Programs 86

Budget Programs Marketing Budget Creation Planning Campaigns 86

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. Sales enablement: Messaging needs to be consistent across channels in order for it to resonate with your intended audience. Analyze the performance of your campaigns from previous quarters.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Salesforce Marketing Cloud

MAY 29, 2024

But given the ongoing transformation in advertising, building trust is now more crucial than ever before. First-party data is the information you collect directly from customers on your company’s channels. Living in a first-party data world means actionable data comes from strong customer relationships. So how do they get started?

Paid Content 126

Paid Content Sales Management Marketing AI Lead Ranking 126

Single Grain

JULY 16, 2021

In this context, e-commerce marketers have no choice but to find new acquisition channels. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

LeadsRX

MARCH 12, 2021

Better yet, a key measurement is return on ad spend (ROAS). People don’t typically convert from just a single advertisement anymore. This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS. This model takes all marketing channels into account.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Single Grain

MAY 18, 2021

3) Align Your Lead Magnets with Your Sales Funnel. For your lead generation strategy to be more effective, you must align your lead magnets with your sales funnel. It’s easy; just find a list of sales funnel tools and decide which one makes the most sense for you. 5) Optimize Your Lead Magnet Funnel. Retain those leads.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? CPMs when it comes to upper-funnel media, and then cost-per-clicks when it comes to search products.

Advertising Agencies 119

Advertising Agencies Media eCommerce Cost Per Click 119

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This includes tools for creating the ad itself and also the rest of the funnel. The Types of Videos to Use at Each Stage of the Marketing Funnel. This will ensure that your ads reach more people and you generate a higher ROAS.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” ROAS: Return on Ad Spend. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

NOVEMBER 15, 2019

Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. Plus, you're already going to pay for Facebook advertising.

Paid Content 97

Paid Content Paid Search Agency Facebook Ads 97

Moz

AUGUST 10, 2020

You’ll be on your way to creating a more stable plan for your paid digital advertising campaigns once you’re able to answer those questions. Have these things increased in certain channels but not in others? In this instance, your opportunity for potential growth will lie in high-funnel channels (e.g.

Campaigns 72

Campaigns ROAS Forecasting Funnel Advertising 72

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Unbounce

DECEMBER 3, 2019

Source: Advertising is Inception (SlideShare). Not only does Google’s advertising network reach 90% of internet users , but the cost can also be pennies on the dollar compared to other platforms (like social). With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

Paid Content 92

Paid Content Paid Search Agency Marketing Management Advertising Agencies 92

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. Re-evaluate Channels You should always be tracking lead sources and determining which channels they come from.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Case Studies 88

Case Studies Case Study Amazon Advertising Agencies 88

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals. What are Lookalike Audiences and how does it work?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. Kickstarting ABM for Small Teams. Get Started With Air Cover.

Demand Generation 100

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 100

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Keep reading to learn how to leverage Lookalike Audiences in the programmatic email channel to achieve your business goals. Precise yet scalable.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71