Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But social media, paid advertising, and influencer marketing can also play important roles. Videos can be streamed in HD with no delay through Facebook Live, Periscope, or YouTube Live.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertisements 98

Advertisements Advertising Mobile Advertising Funnel Advertising 98

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more. Create and brand your YouTube channel. Understand your audience. When are they most active?

Youtube 145

Youtube Paid Content Social Media Social Marketing 145

Marketing Insider Group

JULY 14, 2020

The truth is that not every marketing channel is appropriate or necessary for every business. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 276

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 276

Martech

APRIL 17, 2025

However, that critical lens must be applied across every channel and tactic. Teams start running paid social campaigns with one-day click attribution and never invest in channels that generate demand, only those that capture demand. Every dollar spent here on advertising loses you/your company money! Processing. The problem?

Paid Search Agency 97

Paid Search Agency ROAS Allocation Advertising Funnels 97

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Why YouTube video promotion is so important. Did you know that YouTube is the second-biggest search engine?

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. What are the most effective video distribution channels?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 122

Youtube Optimization Top of Funnel Marketing & Strategy 122

Optinmonster

JULY 24, 2024

In my testing, I entered a domain URL and was immediately able to view trending PPC keywords, monthly advertising budgets, and more. It connects to all major social media platforms, including Facebook, Instagram, Threads, X (formerly Twitter), LinkedIn, TikTok, YouTube, and Pinterest. Premium Pricing : Starts at $239/month 8.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Sprout Social

APRIL 21, 2025

If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Communities 92

Communities Paid Content Branding Brand Identity 92

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 million (+3.2%).

Paid Content 77

Paid Content Social Media Statistics Media 77

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Branding 105

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 112

Youtube Stats Paid Content Marketing Strategy 112

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 3 Key Distribution Channels for B2B Content Marketing. Table of Contents. Infographics.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

AUGUST 8, 2023

How B2B Buyer Behavior is Changing The buyers survey report helpfully outlines the key steps in today’s typical B2B buying process; generational differences among buyers; insights into the most impactful marketing content formats and channels; and the average decision making timeline. Online ads are having more of an impact.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?)

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 That’s why we wrote this breakdown of how to make money on YouTube and what to expect along the way. YouTube is no exception.

Youtube 105

Youtube Ad Exchange Advertising Agencies Adsense 105

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. A key best practice is to include 4-5 pieces of creative per ad.

Linkedin 299

Linkedin Advertising Advertisements Practices 299

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. YouTube ads are different.

Youtube 98

Youtube Cost per Acquisition Advertisements Advertising 98

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 75

Top of Funnel Marketing Funnels Social Media Paid Content 75

Single Grain

APRIL 22, 2025

Channel optimization: Regularly analyze channel-specific performance metrics to identify your highest-performing platforms, where ROI can vary dramatically (email marketing averages $36-$40 for every $1 spent). Here are the key metrics to track for primary digital marketing channels.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. And brands noticed.

Top of Funnel 191

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 191

Choozle

DECEMBER 3, 2024

Gone are the days when the customer journey resembled a neatly organized funnel. Omnichannel advertising offers a solution. Why the Funnel is Outdated The traditional marketing funnel was a convenient model. Watching a YouTube review on the commute home. ” This reality means the rigid funnel no longer fits.

Cost per Acquisition 52

Cost per Acquisition Top of Funnel Advertising Agencies Funnel Advertising 52

KoMarketing Associates

FEBRUARY 10, 2021

Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 295

SERP Features Google Top of Funnel 295

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. Advances in machine learning (ML) have been equally important to marketers and advertisers alike.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2BMarketing.net

OCTOBER 18, 2024

Learn more about “Rethinking Channel Partner Marketing” with Propolis Channel Expert, Georgina Gilmore. We've seen people who have used podcasting as a way to move leads down the funnel.” Partnerships and programmatic advertising within podcasts are also gaining traction.

Ideal Customer Profiles 52

Ideal Customer Profiles Demand Generation Agencies Top of Funnel Ad Building 52

Single Grain

DECEMBER 12, 2024

However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel. Key Takeaways Account-based marketing requires an ideal customer profile, tools, personalized content, B2B marketing channels, and KPIs. The tool you choose depends on your needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Single Grain

JANUARY 10, 2025

Create a robust marketing campaign that uses personalization and relevant content to target your accounts and keep them engaged in the sales funnel. Use the same channels that your accounts are using to enhance visibility. Preferred communication channels. Monitor your ABM campaign using goals, metrics , and KPIs.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Sales Management Work Management 52

Martech Advisor

FEBRUARY 25, 2020

Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) Digital Advertising Strategies. Digital channels include content marketing, SEO activities, social media marketing, email marketing, digital advertising, etc.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Product feeds for a shoppable YouTube experience. Performance Max upgrades.

Google 121

Google Lead Ranking Paid Search Agency Planning 121

Sprout Social

JUNE 17, 2020

Where in the marketing funnel will these videos fall? For some brands, videos are used heavily for advertising. There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages. Set goals for video marketing.

Social Media 145

Social Media Social Marketing Video Marketing Paid Search Agency 145

SocialPilot

JANUARY 27, 2025

Heres the deal: Social media isnt just a playfield for memes and influencersits a powerful tool for B2B companies to showcase their expertise, share valuable content, and nurture prospects down the sales funnel. Choose the Right Social Channels Its known for a fact that not all social media platforms are created equally, especially for B2B.

Social Media 93

Social Media Marketing Automation Services Webinar Metrics Budget Programs 93

Single Grain

JANUARY 9, 2025

An account-based marketing strategy requires an ideal customer profile (ICP) , a sales funnel tailored to ABM , personalized content , multichannel engagement , sales and marketing alignment , and KPIs. Use various channels to engage your accounts. Traditional marketing tactics, such as advertising, aim to attract a broad audience.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 52

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. Below are tips for each channel.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Navigate the Channel

MARCH 18, 2025

This goal surpasses increasing engagement, advertising products, lead generation and even closing deals. Short-form videos are perfect for TikTok or Instagram, while longer pieces can thrive on YouTube. Consider it the top of your sales funnel. YouTube for in-depth guides. TikTok and Instagram for quick, engaging clips.

Paid Content 65

Paid Content Ad Building Tips Planning 65

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105