Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 163

iProspect Advertising Agencies Brand Identity Branding 163

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 240

Social Networks Business Work Management Social Media 240

Choozle

JANUARY 28, 2025

Diversify Your Media Mix When I first expanded beyond paid search into programmatic advertising and social, it became clear that no single platform has all the answers. Now, as audiences explore platforms like ChatGPT and YouTube for niche discussions and research, diversifying tactics has never been more important.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 65

Brandwatch Marketing

FEBRUARY 2, 2019

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. YouTube Analytics. YouTube provides an in-house analytics tool so anyone who has uploaded videos can understand their performance. Facebook Insights.

Social Media 116

Social Media Paid Social Agency Analytics Tools 116

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Onalytica B2B

APRIL 11, 2017

Certain channels are most pertinent to startups seeking quick growth. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. But where does influencer marketing sit within this mixture of channels?

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Invest in paid social distribution.

Viral Marketing 165

Viral Marketing Video Marketing Marketing & Strategy Youtube 165

Oktopost

MARCH 20, 2025

Managing multiple platforms LinkedIn, Facebook, X, Instagram, YouTube, and Threads. Expand KPIs beyond lead generation: Metrics like brand sentiment, engagement trends, and share of voice provide a broader perspective on social medias role in brand building and relationship nurturing.

Social Media 62

Social Media Work Management Multi-Touch Attribution Marketing Management 62

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. The problem.

Campaigns 73

Campaigns Brand Identity Branding B2B 73

Brandwatch Marketing

SEPTEMBER 21, 2022

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. YouTube Analytics. YouTube provides an in-house analytics tool so anyone who has uploaded videos can understand their performance. Facebook Insights.

Social Media 98

Social Media Paid Social Agency Analytics Tools 98

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 143

Paid Content Social Media Work Management Marketing Management 143

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video Marketing 123

Video Marketing Ad Building Paid Social Agency Youtube 123

Sprout Social

JANUARY 27, 2025

This guide will show you how to map out an effective customer journey that leverages social media to the hilt. Embrace an omnichannel social presence to support discovery Larger retailers, dont rely on one social media platform. AI-Powered Chatbots: Implement chatbots on your social media accounts and website.

Social Media 80

Social Media Media Paid Search Agency Eye-Tracking 80

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Marketing Insider Group

JULY 11, 2023

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Choosing the Right Channels If you want to sell hard hats, you should put up ads wherever construction workers frequent.

Paid Content 203

Paid Content Advertisements Advertising Paid Search Agency 203

Martech

APRIL 17, 2025

However, that critical lens must be applied across every channel and tactic. Teams start running paid social campaigns with one-day click attribution and never invest in channels that generate demand, only those that capture demand. Every dollar spent here on advertising loses you/your company money! Processing.

Paid Search Agency 68

Paid Search Agency ROAS Allocation Advertising Funnels 68

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 110

iProspect Advertising Agencies Brand Identity Branding 110

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). This is about twice as much as the second highest contender—paid social which comprises just under 20%. The top challenges differ across channels.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Savanta

SEPTEMBER 1, 2015

In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance. Over one third (35 per cent) of organisations now subscribe to a paid social media monitoring platform. Let social media become the star.

Stats 120

Stats Social Media Media B2B 120

Contently

DECEMBER 7, 2021

Andrea Kilin, global social media manager and executive producer of Discovery Matters , a podcast by life sciences leader Cytiva, also found conventional tactics such as paid social didn’t work at first. To market the show, Simms focused on events as well as social media groups, threads, and hashtags.

Paid Content 201

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 201

Buffer

JANUARY 14, 2019

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. Whether you’re just getting started in social media or a seasoned marketing veteran, you’re sure to learn a few tips and tricks to help take your social media to the next level.

Paid Content 92

Paid Content Youtube Facebook Demand 92

Sharpspring

FEBRUARY 17, 2022

Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc.

Tips 144

Tips Peer-to-peer Marketing Budget Paid Search Agency 144

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Paid Content 145

Paid Content Social Media Lead Generation Campaigns 145

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable.

Paid Content 98

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 98

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Oktopost

MARCH 28, 2022

Hootsuite is a social media marketing tool that enables marketers to manage various social media accounts through a single interface. It supports the most popular social networks including Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Paid plans. Pure social listening needs. $

Enterprise Management 100

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 100

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Once someone opts into following your brand on social, they’re already interested in your product or aligned with your brand in some way.

Paid Content 111

Paid Content Social Media Paid Social Agency Media 111

Sprout Social

DECEMBER 4, 2018

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?

Email Marketing 110

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 110

Martech Advisor

FEBRUARY 25, 2020

A digital marketing strategy consists of the strategic use of select digital channels to reach your marketing and company objectives. Digital channels include content marketing, SEO activities, social media marketing, email marketing, digital advertising, etc. Importance of Digital Marketing Strategy In Business Outcome.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead 100

Contently

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We

Budget Programs 152

Budget Programs Top of Funnel Ad Building Content 152

Sprout Social

APRIL 20, 2020

Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels.

Paid Content 144

Paid Content Social Media Branding Brand Identity 144