Sprout Social

DECEMBER 30, 2024

YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. Interested in creating more YouTube Shorts but not sure where to start? Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. Understanding YouTube Shorts YouTube Shorts.

Youtube 82

Youtube Examples Branding Brand Identity 82

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Organization 321

Organization Media Cost Per Click Branding 321

Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. You can also share these videos on your website and other social media channels to maximize the exposure they receive. For instance, a video tour of a scenic beach resort can entice viewers to book their next vacation there.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Social Media 134

Social Media Work Management Marketing Management Marketing AI 134

Webbiquity

MARCH 31, 2025

By creating targeted educational content and using LinkedIn as the primary channel, BMW successfully generated higher levels of interest among potential customers and positioned itself as a B2B automotive thought leader. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

OCTOBER 15, 2024

Paid media refers to any form of digital marketing where businesses pay to display ads across various online channels. Choosing the Right Paid Media Channels for Your Business Selecting the most effective paid media channels is a crucial step in maximizing the success of your advertising efforts. What is Paid Media Advertising?

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

Animalz blog

MARCH 20, 2025

.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators. As Ali Abdaal’s channel grew to over 6 million subscribers, Ines developed workflows that balance AI efficiency with human creativity.

Youtube 67

Youtube Adsense Paid Search Agency Lead Ranking 67

Sprout Social

JANUARY 15, 2025

4 steps to take before January 19 in light of the US TikTok ban While this change may seem daunting, social marketers can successfully navigate it by doing what they do best: embracing adaptability and channeling a test-and-learn mentality. Instagram and YouTube are two other top contenders.

Branding 126

Branding Brand Identity Allocation Work Management 126

Marketing Insider Group

JUNE 16, 2020

Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute. How to promote my Youtube videos ? Businesses have access to many video hosting platforms beyond YouTube, many with unique offerings.

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Unfortunately, this approach limits your ability to scale or achieve meaningful results. For brand consideration, use video view campaigns.

Paid Content 120

Paid Content ROI Allocation Media 120

Single Grain

FEBRUARY 25, 2025

Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Lead Generation 52

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

MKT1

NOVEMBER 4, 2024

Subscribe now There’s a myth that circulates through the startup halls—across newsletters, podcasts, panels, VC chats, LinkedIn: “Most successful startups use 1 primary channel to drive growth.” In my experience, one channel won’t get the job done. See the debate here on LI.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Martech

JANUARY 16, 2025

Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments. Cross-channel attribution and measurement. Why we care.

Video Marketing 110

Video Marketing Amazon Mobile Advertising Youtube 110

Sprout Social

NOVEMBER 20, 2024

Instagram is also the top social media channel for product discovery. YouTube Over three-quarters (78%) of all social users have a YouTube profile. We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information.

Social Media 108

Social Media Webinar Metrics Media Content 108

Convince & Convert

NOVEMBER 12, 2024

Short-form video works well for: Highlighting quick tips and insights Sharing company culture glimpses Showcasing customer testimonials For more in-depth engagement, long-form content such as webinars or YouTube videos helps build authority and educate potential clients.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Martech

APRIL 8, 2025

CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. Creative ideation for CTV I like to use humor and heartstrings as a starting point for most video creative regardless of what channel its built for. CTV is no exception.

Ads 104

Ads Ad Frequency Storytelling Cost Per Thousand 104

Martech

DECEMBER 9, 2024

shorter videos for social media, longer for YouTube). YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation. Please list what tools marketers should use and on which channels the videos should appear. How will this boost sales?

Video Marketing 107

Video Marketing Best Practices Marketing AI Marketing Management 107

Navigate the Channel

MARCH 18, 2025

By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. At its core, cross-media marketing is the integration of several marketing channels to create a seamless and personalized customer experience.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Martech

OCTOBER 18, 2024

Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well positioned to investigate what caused the problem. Email: Business email address Sign me up! Processing.

Paid Search Agency 119

Paid Search Agency Advertising Agencies CMO PR 119

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. For example, a customer might: Discover a product while browsing videos on YouTube.

Privacy Policies 348

Privacy Policies Branding Brand Identity Multi-Channel 348

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Optinmonster

JULY 18, 2024

For instance, our YouTube channel , which has a very niche focus, has over 9,000 subscribers, and we’ve created over 600 videos. Our subscriber count is exponentially higher than the YouTube channels of our competitor software brands. Of course, growing a YouTube channel is just 1 aspect of video marketing.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Facebook alone had banned over 1.3 Minds Rules.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Webbiquity

APRIL 27, 2021

YouTube got started in 2005. Digital Channels Democratize Media. Consumer marketers used those channels as well but focused much more on broadcast media (radio and TV). Digital has democratized access by content creators to all of those channels. In most cases, digital has supplemented and extended traditional channels.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

DECEMBER 10, 2024

The key lies in delivering the right content, in the ideal format, through the proper channels. The top social media platforms for B2B business are LinkedIn, Twitter (now X), Instagram, Facebook, and YouTube. Get the Most out of Paid Channels Large brands have an advantage in quickly reaching their audience organically.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. Fine-tune your content marketing strategy and create content that performs well on every marketing channel to stay relevant. Additionally, turn on captions in YouTube Studio.

Social Media 358

Social Media SEO Media Keywords 358

Webbiquity

MARCH 16, 2021

Both use Facebook and YouTube. TikTok influencers and YouTube influencers ), most are active across multiple networks (particularly Facebook on the B2C side and LinkedIn for B2B influencers). On YouTube, the going rate is $20 per 1,000 channel subscribers. Both disciplines make heavy use of social media.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads? Why Outbrain?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Marketing Insider Group

MAY 31, 2021

Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Source: YouTube. And the number of active users increases every year. Source: Oberlo.

Social Media 356

Social Media Examples Media Branding 356

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Although they have expanded their channels from cartoons to live-action films and even live entertainment, all their content stays true to their brand. All with storybook endings. That’s what you need to do with your content.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Animalz blog

AUGUST 12, 2024

Watch the interview with Henry on YouTube. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video? Mostly LinkedIn and YouTube are the two channels I’ve spent the most time being active in. Editor’s note: We’ve lightly edited this interview for clarity and readability.

Startups 117

Startups Content Paid Search Agency Youtube 117

Martech

AUGUST 12, 2024

Adapting to consumer preferences Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics. Navigating the digital marketplace Influential ad channels: YouTube and Facebook lead as the most influential ad channels.

Branding 114

Branding Brand Identity Ad Frequency Ad Exchange 114

Martech

AUGUST 22, 2024

MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization. Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.

Marketing AI 115

Marketing AI Enterprise Management Paid Search Agency Marketing Management 115

Martech

MARCH 5, 2025

How influencer marketing became an essential marketing channel Want to really understand marketing operations? Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025.

Marketing AI 114

Marketing AI Marketing Analytics Tools Marketing Management Conference 114