Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

Youtube 119

Youtube Viral Marketing Peer-to-peer Impressions 119

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings.

Advertising Channels 122

Advertising Channels DemandBase B2B Account Based Marketing 122

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat.

Youtube 113

Youtube Work Management Social Networks Eye-Tracking 113

Marketing Insider Group

AUGUST 14, 2024

YouTube Premium enhances the viewing experience with ad-free videos, offline playback, and access to YouTube Music. Image Source Additionally, features such as ad-free environments on YouTube Premium can make marketing efforts less intrusive and more engaging. You’ll also get a blue checkmark, adding credibility to your account.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. For example, a customer might: Discover a product while browsing videos on YouTube.

Privacy Policies 347

Privacy Policies Brand Identity Branding Multi-Channel 347

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Facebook alone had banned over 1.3 Minds Rules.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more.

Youtube 102

Youtube Verticals Copyright FAQ 102

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. Fine-tune your content marketing strategy and create content that performs well on every marketing channel to stay relevant. Additionally, turn on captions in YouTube Studio.

Social Media 358

Social Media SEO Media Keywords 358

Top Rank Marketing

MAY 13, 2024

The second most-used search engine in the world is YouTube. It’s no surprise that brands are looking to connect with an audience on YouTube. Here’s a quick guide to help your channel make the grade. Keys to an effective YouTube SEO strategy As with any content marketing, a great video SEO strategy takes great content.

Youtube 120

Youtube SEO Ad Building Marketing & Strategy 120

Webbiquity

MARCH 16, 2021

Both use Facebook and YouTube. TikTok influencers and YouTube influencers ), most are active across multiple networks (particularly Facebook on the B2C side and LinkedIn for B2B influencers). On YouTube, the going rate is $20 per 1,000 channel subscribers. Both disciplines make heavy use of social media.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads? Why Outbrain?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Although they have expanded their channels from cartoons to live-action films and even live entertainment, all their content stays true to their brand. All with storybook endings. That’s what you need to do with your content.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Content Marketing Institute

MARCH 6, 2024

So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You’re busy enough doing marketing. You don’t have time to search for content that can help.

Newsletter 127

Newsletter Peer-to-peer Advertising Channels Video Marketing 127

Marketing Insider Group

JUNE 22, 2021

A good distribution strategy can lead to more engagement across different channels and increased traffic to your website. A good content distribution strategy can lead to more engagement across different channels and increased traffic to your website. There are three main categories of channels: owned, earned, and paid.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

KoMarketing Associates

AUGUST 10, 2021

B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently. YouTube also jumped by 20% to 56%, indicating that video content may becoming more critical to B2B marketers, as well as their audience.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). About 70% of marketers cited Instagram. Social Media Marketing Benefits Continue to Rise.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform.

Paid Content 116

Paid Content Social Media Advertising Channels Brand Identity 116

KoMarketing Associates

OCTOBER 5, 2022

YouTube (63%) is still the best platform for video hosting, according to the majority of respondents. YouTube is still at the top of the list for hosting video content, but previous research suggests that social media platforms are expected to grow in usage. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. What are the most effective video distribution channels?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Video Overtaking All Other Digital Channels. What do I see as the biggest content marketing trends for 2022 and beyond?

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Grow your social proof with case studies.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Study 347

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Sharing the group URL in any other channels where you engage with potential members. LinkedIn Ads.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. Video Marketing Channels 15. YouTube has more than 2.5 Millennials are 1.9x

Statistics 342

Statistics Video Marketing High Quality Lead Stats 342

Marketing Insider Group

NOVEMBER 23, 2020

You can ensure you reach both audience groups by blogging regularly and publishing videos to YouTube or another social media channel. Use Multiple Content Promotion Channels. When integrating paid promotion into your content strategy, it’s vital to keep track of your spending and the results each channel is generating.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Webbiquity

OCTOBER 8, 2024

Collaboration is vital for success as a blogger, whether you do work on Youtube or in WordPress. The “Evergreen” score represents each article’s ability to generate social media shares and backlinks over time: VidIQ offers Youtube-focused AI-driven keyword research tool. There’s no really competition in blogging.

Blogger 290

Blogger Eye-Tracking Keywords Domain 290

Webbiquity

OCTOBER 22, 2020

If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. Speak at events.

Business 221

Business Ideal Customer Profiles Work Management Youtube 221

Marketing Insider Group

MARCH 4, 2020

series on YouTube is a fantastic example of creative content that demonstrates the quality of their products. Blendtec’s YouTube channel, as mentioned above, is an example of how to cleverly use high-quality, sharable content to build authority. (As You need to demonstrate that your products are of higher quality than others.

Differentiation 361

Differentiation Product Marketing Management Amazon 361

Marketing Insider Group

OCTOBER 8, 2020

Companies are drawn to the popular strategic channel because of its high audience retention, engagement, and uniqueness. Even if your business is not on TikTok, you can use YouTube, Instagram Stories, Facebook or LinkedIn for similar video marketing purposes. While others have given the app a fair shot.

B2B Marketing 361

B2B Marketing Video Marketing Planning B2B 361

Marketing Insider Group

JULY 14, 2020

The truth is that not every marketing channel is appropriate or necessary for every business. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 276

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 276

Webbiquity

MARCH 22, 2022

Branch out to a New Promotion Channel. The first way you can capitalize on the benefits of repurposing content is to build up access to a new promotion channel. For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video.

Examples 321

Examples Case Study Case Studies Content 321

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Organization 321

Organization Media Cost Per Click Brand Identity 321

Marketing Insider Group

MARCH 9, 2021

As more people move to digital channels, there are many opportunities to deliver content that delights, informs, and persuades. Their YouTube channel has over one million subscribers and boasts an impressive compilation. Engage as much as possible on social media channels. B2C Content Marketing Examples.

Product 67

Product Content Marketing Lead Ranking Planning 67

Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. You can also share these videos on your website and other social media channels to maximize the exposure they receive. For instance, a video tour of a scenic beach resort can entice viewers to book their next vacation there.

Paid Search Agency 314

Paid Search Agency Companies Content Marketing Planning 314

Marketing Insider Group

OCTOBER 21, 2020

With the right strategies and channels in place, you can get on the fast track to growing brand awareness and earning ROI. Before diving into your channel strategies, you need to build a foundation. YouTube: Dominate with user-generated and branded video content. Don’t worry! Source: The Sill, Pinterest. Content Marketing.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 363

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 280

Event Marketing ROI Advertising Agencies Multi-Channel 280