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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

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Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Video Content Videos are a powerful medium for showcasing the beauty and excitement of travel destinations.

Insiders

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Establish clear objectives. Get creative with content.

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10 Top B2B Content Distribution Strategies That Work

Webbiquity

For example, if you are a technology solutions provider, websites like TechCrunch, Medium, Wired, Mashable, Gizmodo, and The Verge are among your top prospects. Fun fact: Companies that use ABM for a year generate an increase of 10% in their revenue. However, you have to nurture healthy relationships with them first.

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

With the right planning and the right tools , SMS can bring advantages for your marketing, sales and customer service programs, because of its benefits in immediacy, personalization, universality and user experience. Users are conditioned to respond to their devices right away when they hear that chime, or see that screen light up.

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AI-powered martech news and releases: August 8

Martech

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. Webgility’s Webgility AI Assistant is designed to assist small and medium-sized businesses (SMBs) automate their e-commerce workflows.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. It’s an interruptive medium and is an outbound approach to brand promotion. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online. Now, on to the numbers. In 2020, 26.4%