Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Establish clear objectives. Get creative with content.

B2B Marketing 265

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 265

Marketing Insider Group

SEPTEMBER 22, 2020

Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. Here are 5 of our best tips for creating lead-generating marketing campaigns: 1.

Lead Generation 354

Lead Generation Campaigns Generation Planning 354

SendX

NOVEMBER 26, 2020

The use of AI is for the collation of user information. More so, AI can predict trends, user patterns, and even suggest ways of improving email marketing. We've had instances where robots compose emails based on the browsing history of users. They are easily accessible, and so are the most common medium used by readers.

Marketing AI 370

Marketing AI Email Marketing Trends Mobile Marketing 370

SendX

JUNE 24, 2020

44% of users check their email for a deal from brands. [4]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. There were an estimated 3.9 billion by 2023. [6].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Marketing Insider Group

NOVEMBER 24, 2020

A central objective of content marketing is to generate more traffic to your website. Your website is your most important digital asset and a medium that you own entirely. This data set matters because it delivers data-driven insights about what type of content performs well and how long you can expect users to stay on your site.

Marketing Analytics Tools 364

Marketing Analytics Tools Analytics Google Content Marketing 364

Marketing Insider Group

MAY 4, 2021

You can also post on open third-party sites such as Quora or Medium. Step three is to choose your channels while the tool generates content for your campaigns, from Google Ads to social media. Users can then analyze the amplification to measure results. Get started today and generate more traffic and leads for your business.

Paid Content 345

Paid Content Tools Paid Search Agency Content 345

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. Retargeting ads always have to adapt based on user sentiment. With a smart platform working for you, you can expect to redirect users back to your site for conversion. Retargeting works.

Marketing AI 362

Marketing AI A/B testing Tools Lead Ranking 362

Marketing Insider Group

MAY 27, 2024

Regardless of whether you primarily focus on onsite content, offsite content, or a combination of the two, your content is going to generate more brand awareness and name recognition. Generates Traffic There are many different ways in which content can help you generate traffic. Who is this for? How is it helping you?

Content 324

Content Paid Search Agency Marketing & Strategy Link Building 324

KoMarketing Associates

APRIL 12, 2022

In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Marketing Insider Group

MAY 17, 2021

If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. WordPress reports that users publish 70 million new blogs a month. In the chart below, you’ll find that 90 percent of internet users agree that messaging that’s irrelevant is annoying. That’s why we’re planners.

Planning 362

Planning Marketing Plans Content Marketing Buyer Personas 362

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Service 364

Service B2B Thought Leadership Business Newsletter 364

Webbiquity

SEPTEMBER 24, 2019

It’s easy to get your website off the ground with its automatic website generator and easy-to-use CMS. Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. Advantages. Best for Sleek Templates: Squarespace. Advantages.

CMS Development 192

CMS Development Advertising Mediums Work Management eCommerce 192

Marketing Insider Group

JULY 13, 2021

billion users around the world are using email, 293.6 Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Why Email is Important. Image Source.

Top of Funnel 363

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 363

Marketing Insider Group

OCTOBER 29, 2024

These key SEO strategies build trust and authority with both search engines and users. Building Credibility and Trust A higher search engine ranking makes your site more visible and builds credibility and trust with users. Image Source The more quality backlinks your site has, the more trust it builds with search engines and users.

SEO 256

SEO Optimization Lead Ranking Lead Scoring 256

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Onalytica B2B

SEPTEMBER 15, 2017

Either brands have too little content and find it challenging to create more content in more mediums, in which case repurposing can be effective, or brands are inundated and might have too much content, in which case pruning is an effective tactic. Finally, I am a big fan of content curation and leveraging user-generated content.

Curation 267

Curation Social Media Advertising Mediums Consulting 267

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Longer content does perform well in organic, but even if the page ranks on the first page of a search engine, will users stick around to read it? How do you do that?

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 305

Paid Content Stats Marketing Budget Webinar Metrics 305

Marketing Insider Group

SEPTEMBER 28, 2020

Videos: With 84% of consumers persuaded by video, it’s an effective medium to grab your lead’s attention through entertainment. Value-building content includes: Infographics and checklists: Generate shares and earn engagement through digestible materials that mix data with solutions. Stage 2: Interest. Stage 3: Consideration.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

SendX

NOVEMBER 20, 2018

Fast forward to 2018, Cyber Monday is expected to generate $7.8 is a sales automation platform that allows users to both prospect and send automated email campaigns. Deal - Use the code 'INVIDEO75' to avail flat 75% unconditional discount for all the users. ? That year The NRF branded this day as Cyber Monday! Deal - Buy cux.io

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Webbiquity

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. As web users grow increasing skeptical and concerned about how their information is being used, data collection is becoming a big issue.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process. Voice search is hot. billion by 2024.

Lead Generation 269

Lead Generation Marketing Automation Services Trends Lead Scoring 269

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. Guest post by Nina Petrov. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 305

eCommerce Social Media Tactics B2B Marketing 305

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 319

Webinar Metrics Demand Work Management Video Marketing 319

Marketing Insider Group

SEPTEMBER 23, 2020

Though the discount insurer is best known for its quirky TV ads about its wacky crew of employees and motorcycle centaurs, its commercial division publishes a superb blog aimed at small- to medium-sized businesses. Get started today – and generate more traffic and leads for your business. Its secret?

Paid Search Agency 363

Paid Search Agency Top of Funnel Content Marketing Companies 363

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Medium or Substack account (without paywall). Of course not! You know what to do.

SEO 309

SEO Lead Ranking Content PR 309

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Pew Research Center ). Optinmonster).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Webbiquity

DECEMBER 10, 2024

For example, if you are a technology solutions provider, websites like TechCrunch, Medium, Wired, Mashable, Gizmodo, and The Verge are among your top prospects. Fun fact: Companies that use ABM for a year generate an increase of 10% in their revenue. However, you have to nurture healthy relationships with them first.

Distribution 148

Distribution Paid Content Top of Funnel Webinar Metrics 148

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute. Perhaps you’ve already dabbled in video creation.

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Marketing Insider Group

JANUARY 26, 2021

How many clicks or new leads do you expect this tactic to generate? 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience. LinkedIn and Facebook both offer extensive retargeting tools so you can reach users who already visited specific pages on your website.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Zoominfo

AUGUST 31, 2020

Job titles involved :Executives, directors, and managers of user experience, customer success, customer enablement, and customer loyalty. Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Offer Expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 309

Tactics Effectiveness B2B Marketing Management 309

Marketing Insider Group

FEBRUARY 8, 2021

For small-to-medium-sized SaaS companies, content marketing is easy on the budget and can drive more sales than traditional marketing strategies. Statistics show that employee-generated leads are seven times more likely to convert than traditional marketing messages. Leverage employee expertise in SaaS content for optimum results.

Paid Search Agency 279

Paid Search Agency Top of Funnel Content Marketing Companies 279

Marketing Insider Group

MAY 11, 2021

Predictive analytics involves using data to predict future user behavior, events, and results. Predictive marketing analytics uses data to make predictions about user behavior and future events and results. Those with medium scores may need a push in the right direction (e.g., What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

KoMarketing Associates

AUGUST 5, 2020

Web Traffic by Source/Medium. Are users reaching your content organically? Maybe most users navigate to your blog from a monthly email newsletter – whatever it is, understand how people actually get to your content. You can also look more granularly at traffic metrics using the Source/Medium report in Analytics.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185