[COVID-19] What’s Happening Online While You’re Inside?
Outbrain
APRIL 29, 2020
This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. With Cost-Per-Acquisition (CPA) and Return-On-Investment (ROI) being at the forefront of Performance Marketer’s goals, the low network CPC’s offer a great opportunity for this buyer type.
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