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5 Vital Reasons to Upskill your Marketing Team

Bannerflow

The most effective way of getting the most from your marketing team is to upskill. After all, an effective marketing team makes a business, and improving in-house skills empowers staff to grow whilst also growing the business. In-house marketing teams should not be limited to traditional activities. Return on investment (ROI).

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

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8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. Paid Media. Owned Media.

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Top 7 Mobile Advertising Platforms for B2C Companies

LeadSquared

Having recognized the pattern, businesses have followed suit and are focusing their marketing energy onto capturing their audience on the move. Their target audience is students in the age group of 13 – 16, and it was amazing to see the number of comments and responses that came in through Facebook mobile advertising.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Let’s get started! Click here to download it for free right now!