What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. 95% of all paid search ad clicks on mobile come through Google. OOH and DOOH.
Let's personalize your content