Aggregators, Classified Ads, Marketing Mix and Multi-Channel

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Aggregators

Classified Ads

Marketing Mix

Multi-Channel

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

JANUARY 10, 2024

Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. Bart: So, this is where MTA comes in? Is triangulation at risk?

Multi-Touch Attribution

Multi-Touch Attribution Marketing Budget Work Management Marketing Management

How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels.

Marketing Attribution

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

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B2B Marketing Zone

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

How to Use Attribution Models to Decipher the Right Mix

Webinars

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