SnapApp

OCTOBER 28, 2015

To understand the difference between generalized and personalized content, think about the contrast between a meaningful coffee date between two new friends and an awkward cold call from a telemarketer. And not just anything, but something relevant, or you’ll be like that telemarketer and send them running.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

markempa

MAY 23, 2005

See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. To read them you need a program called a "News Aggregator" These programs allow you to subscribe to a feed for a given weblog and read that weblog from within the aggregator, rather than having to go to the blog to check for updates.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Often written informally or in conversational style, it’s usually intended to be informative. See White Hat SEO.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Often written informally or in conversational style, it’s usually intended to be informative. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Crimson Marketing

JULY 9, 2015

Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. Every interaction provides a rich source of information about buyer behavior. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100