Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Hubspot

OCTOBER 19, 2012

That might be when your community manager works, but that doesn't mean it correlates to when people are using social media. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. That second one takes you, in aggregate, maybe 30 minutes a day. a lead generator!

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Adobe Experience Cloud Blog

AUGUST 6, 2009

We've had a blog for quite a while, but until we started aggregating followers through twitter and LinkedIn groups and blog comments, we never saw the true value.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.    Ultimately resulting in new business. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Hubspot

FEBRUARY 12, 2013

His site aggregates marketing and business facts, so a lot of the keywords here have to do with that. Then, sort by topic to see if there are any correlations between great performance, and topic choice. In the past, he's blogged about mobile facts, but never Xbox360 or Coca-Cola. 2) Sales/Support.

Content 28

Content B2B Thought Leadership Keywords Wiki 28

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Although it's an aggregate metric, it's critical. Compare stats on session duration and the number of pages per session and how the numbers change over time. As the old saying goes, “if you measure it, you can manage it”. Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

DECEMBER 3, 2018

The answer was simple: I wanted to do something different from the massive aggregate studies. You will never eliminate the possibility of misinterpreting correlation as causation. As Rand once said in a Whiteboard Friday, “ Correlation does not imply causation (but it sure is a hint). So what exactly have you done here?

Lead Ranking 56

Lead Ranking Lead Scoring Studies Correlation 56

Hubspot

MAY 19, 2020

While you shouldn't force your social media manager to work on the weekends, you certainly can schedule posts or launch social media ads on the weekends ahead of time, but that doesn't mean it correlates to when people are using social media. That second one takes you, in aggregate, maybe 30 minutes a day. Don't believe me?

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

BuzzSumo

APRIL 29, 2021

Here are the complete stats for the email we sent: Paid ads strategy. While social sharing is not correlated to backlinks ( we did a study on this ), this does demonstrate that social sharing can result in backlinks, especially if it’s shared by the right people. The mail is below. Other results besides traffic.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Parse.ly

MAY 7, 2019

In the way that these stats live in our collective, though often inaccurate, hive mind, there’s some stat that says it takes 21 days to build a habit. The danger of aggregating thousands of sites means that averages for stats like this may, or may not, make sense for your audience. Building a habit takes time.

Loyalty 68

Loyalty Aggregators Stats Ad Frequency 68

Parse.ly

OCTOBER 8, 2019

A stat in an email I received recently. Suddenly, people started asking us questions about this, they wanted updates to the latest numbers, and to compare their stats to our network averages. We anonymize the aggregate information, and create data from it. Who are these marketing industry leaders? How many people did they ask?

Content 71

Content Stats Paid Search Agency Work Management 71

Moz

OCTOBER 25, 2019

They often convert really well and in aggregate they can do wonders for a website. Both Moz Pro and STAT can be a big help with this process. Does Google identify and prioritize informational websites for featured snippets, or are they determined by a correlation between pages with useful information and frequency of snippets?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

DivvyHQ

FEBRUARY 19, 2019

1) You suggest that while social stats are the most visible content marketing analytics, they’re among the least meaningful. Remember, specificity correlates with conversion. So they see a lot of reports with aggregate data. Q&A with Andy Crestodina on Content Marketing Metrics. The topic should be explicit.

Press 48

Press Lead Scoring Lead Ranking Content Marketing 48

Moz

OCTOBER 8, 2019

Here are the full stats on headings usage , but we found 23,116 of h7s and 7,276 of h8s too. Nevertheless, here are the usage stats we found while looking at millions of index pages: SELECTOR COUNT <link rel="prev" href="*" 20,160 <link rel="next" href="*" 242,387. rel=canonical. with a total of 11,675,565 h1 elements.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Social Media Stat of the Week: 56% of Execs Say Biggest Challenge is Tying Social to Business Outcomes. Eric: We do skip the stat of the week, though.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

MAY 16, 2017

A Crazy Egg stat from 2014 states that 57% of users will bounce off a page if it takes longer than three seconds to load. GTMetrix – a great tool that pulls site speed data from multiple sources to give you an aggregate grade (A-F). But there are two primary reasons behind this problem. Simple as that.

Lead Ranking 65

Lead Ranking Lead Scoring Enterprise Management Work Management 65

Single Grain

MAY 5, 2020

Enterprise SEO campaigns target user intents at each stage of the buyer journey : All teams must work together to produce the best results, which looks something like this: The marketing team aggregates data that's related to the products that the customers are most interested in. ” Notice the first result in the image below.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. In marketing automation platforms, workflows represent a series of emails correlated to certain actions taken on a website.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. In marketing automation platforms, workflows represent a series of emails correlated to certain actions taken on a website.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Marketing Institute

JANUARY 21, 2019

As BuzzSumo’s Steve Rayson writes , “We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.”. Aggregation. Research via aggregation. Make Your Strategy Visual. Original research. Original research.

Content Marketing 103

Content Marketing Planning Top of Funnel Paid Search Agency 103

KoMarketing Associates

JULY 18, 2019

Areej AbuAli generously explained a methodology that she created and used to restructure a large aggregator website that had a variety of complex indexability issues. The weakest correlation between links and ranking is on page 1 of the SERP. However, links are more correllated with long tail searches. BOOM* @RobOusbey #MozCon.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28

Parse.ly

SEPTEMBER 24, 2018

Through this work, we have built up a petabyte-scale data set which includes billions of anonymous and aggregated news reading sessions. We can see what political stories DrudgeReport is promoting, or not, and what lifestyle content is popular with lean-back weekend readers in aggregators like Flipboard and Google News.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70