Engagio

SEPTEMBER 9, 2020

Your ABM Director needs to be comfortable aggregating data from multiple systems and digging into it. Spend the most time on this question. Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.).

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Leadspace

JULY 2, 2024

Unfortunately, unifying your first-party data with numerous siloed, static third-party databases, and then pushing it into your CRM and marketing automation platforms for a single source of truth that sales and marketing teams can operationalize is a complex, cumbersome process. It’s also a process that’s especially prone to errors.

Work Management 48

Work Management Marketing Management Ideal Customer Profiles De-duping 48

Engagio

OCTOBER 20, 2020

There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. There are plenty of data firms that have developed their own methodologies for aggregating contact data. If you’re not technical, there are tools and extensions to help you scrape. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. There are plenty of data firms that have developed their own methodologies for aggregating contact data. If you’re not technical, there are tools and extensions to help you scrape. Don’t forget about your existing data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52