How to ABM Like a Boss (Part 2): Establish an ABM Team
Engagio
SEPTEMBER 9, 2020
The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. Spend the most time on this question.
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