Engagio

SEPTEMBER 9, 2020

Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. Your ABM Director needs to be comfortable aggregating data from multiple systems and digging into it. Spend the most time on this question. Who evaluates the ICP and how it changes over time?

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Leadspace

JULY 2, 2024

Recognizing signs that your customer data is causing problems for your sales and marketing teams and addressing them quickly is crucial for maintaining effective operations and achieving business goals with data-driven decision making. Multiple entries for the same customer leading to confusion and inefficiencies in communication and service.

Work Management 48

Work Management Marketing Management Ideal Customer Profiles De-duping 48

Engagio

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. You must get buy-in and sign-off from your Sales and Customer Success counterparts. Tier 3 (1:many). Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. It takes the collective wisdom of your entire customer-facing team to effectively select the right accounts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52