Aggregators Demonstrating Intent Intent Signal 
Vision Edge Marketing
AUGUST 22, 2023
You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data. Analyze and interpret data : You will need to utilize advanced analytics techniques, such as machine learning algorithms, to analyze the data and identify patterns and signals of intent.
Zoominfo
AUGUST 30, 2023
ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.
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Zoominfo
MAY 21, 2021
These platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites, media publishers, and other sources. By aggregating activities each week, they create baselines for each company’s average content consumption over time — and look for spikes above normal levels of topic searches.
Leadspace
APRIL 5, 2023
Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.
DealSignal
APRIL 10, 2024
Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.
Anteriad
APRIL 25, 2023
Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.
SalesIntel
SEPTEMBER 13, 2021
A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.
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