Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Email Marketing 111

Email Marketing Privacy Protection Privacy Mobile Marketing 111

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 104

Privacy Protection Email Marketing Privacy Differentiation 104

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

Email Marketing 104

Email Marketing Privacy Protection Privacy Stats 104

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post.

Privacy Protection 97

Privacy Protection Email Marketing Trends Privacy 97

Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. I often find a lot of aggregate reporting in client dashboards, where every statistic is thrown into a single report. Who knows what’s next?

Planning 141

Planning Advertising Agencies Paid Search Agency Terms and Conditions 141

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 97

Privacy Protection Email Marketing Privacy Stats 97

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 106

Privacy Protection Email Marketing Privacy Mobile Marketing 106

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Email Analytics allows you to tag emails to view at an aggregate level.

Analytics 107

Analytics Email Marketing Privacy Protection Marketing & Strategy 107

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

Email Marketing 89

Email Marketing Privacy Protection Planning Privacy 89

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%. Mobile: 6.3%.

Privacy Protection 88

Privacy Protection Email Marketing Privacy Mobile Marketing 88

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 89

Privacy Protection Email Marketing Privacy Differentiation 89

Martech

DECEMBER 28, 2023

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. She added: “Now is the time when the power of aggregation will show its value, and we will see a return to bundling across streaming.

Advertising Agencies 136

Advertising Agencies Advertisements Advertising Media 136

Litmus

MARCH 15, 2024

The California Consumer Privacy Act (CCPA) The California Consumer Privacy Act (CCPA) is a law in the state of California that went into effect in 2020 that gives Californians transparency and control over how their personal information is used by businesses.

Work Management 112

Work Management Marketing Management Privacy Protection Privacy 112

Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Stay on top of compliance. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Ethics 111

Ethics Work Management Marketing Management Paid Search Agency 111

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Because of its heterogeneous nature, enterprise data requires more aggregation, analysis, and processing than B2C data.

Privacy Protection 67

Privacy Protection Personalization Privacy Mobile Advertising 67

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. Are the majority of your subscribers engaging with your emails in certain email clients that could be impacting their experience?

Eloqua 86

Eloqua Privacy Protection Aggregators Click Rate 86

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Marketing Automation Services 119

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 119

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. They aggregate the customer data in a single repository.

Email Marketing 101

Email Marketing Trends Lead Ranking Planning 101

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. Marketing leaders are investing in automated data governance to relieve their teams of manual data aggregation including managing campaign naming and taxonomy, tracking requirements, data delivery, and QA. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

DECEMBER 7, 2022

The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other operations.

Email Marketing 101

Email Marketing Trends Planning Paid Search Agency 101

Scoop.it

JANUARY 24, 2023

Businesses will utilize customer data platforms to build more effective email strategy Owing to the sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection, and App Tracking Transparency, businesses will be obliged to use their cross-channel customer data.

Planning 87

Planning ROI Paid Search Agency Marketing & Strategy 87

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

Privacy Protection 52

Privacy Protection Aggregators Advertising Agencies Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

Privacy Protection 52

Privacy Protection Aggregators Advertising Agencies Privacy 52

Martech

APRIL 23, 2024

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

Top of Funnel 75

Top of Funnel Analytics De-duplication Work Management 75

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. User behavior models are created using aggregated data from users who have agreed to personalized ads.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Bluetext

JULY 6, 2020

PII does not have to be context-specific to be regulated, in contrast, the GDPR emphasizes the consumer risks of data aggregation. The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. My business isn’t located in Europe, why should I care?

Privacy 49

Privacy Privacy Policies Privacy Protection Paid Search Agency 49

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do?

Sales Management 97

Sales Management Opt-out Privacy Opt-in 97

Choozle

FEBRUARY 19, 2019

Third-party data is the collection and aggregation of consumer behavior and demographic information that is collected by data providers and entities, like Oracle, Blue Kai, Exelate, Mastercard, etc. Often times, third-party data is generated on a variety of websites and platforms and is then aggregated together by third-party data providers.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Privacy 55

The Customer

APRIL 14, 2020

August 27, 2020 Whether a company is collecting account information from customers or aggregating platform usage data, handling large amounts of data has become the norm. January 23, 2020 Some say that GDPR is currently the most developed data protection law in the world, but the United States (US) has opted for a very different approach.

Privacy 52

Privacy Ethics Privacy Policies Advertising Agencies 52

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. Since daily users, sessions, and events are supported by aggregated tables, you won’t lose access to these common reports. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Third-party data : aggregate data collected from one or more sources.

Privacy 113

Privacy Opt-out Contingency Planning Opt-in 113

Single Grain

FEBRUARY 15, 2024

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52