AIDA Marketing AI Touchpoints Transparency 
Marketing Insider Group
JUNE 18, 2024
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.
Martech Advisor
JANUARY 17, 2020
The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. With so many channels in play, from brick-and-mortar to web and mobile, brands need a carefully articulated CX strategy that takes all of these touchpoints into account. Be transparent about customer data privacy.
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