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10 Observations about AI Overviews after a full Month

Brightedge

AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests. Interestingly, there was a positive correlation when users searched for golden age Hollywood celebrities.

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10 observations about the transition of SGE to AI Overviews in May 2024

Brightedge

Here are ten findings that our data helped uncover about AIOs and how they differ from how Google has been testing SGE. For most of the SGE period, general product viewers were by far the most common product display module to appear. Elements in traditional search correlate to the likelihood of an AI Overview appearing.

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