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August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The first phase began around May 15 th when AIOs started showing to logged in users who had not registered to Google Labs during the previous testing phase.
Here are ten findings that our data helped uncover about AIOs and how they differ from how Google has been testing SGE. AIO provides more information that doesn’t overlap with traditional results In these early days of AI Overviews, we’re seeing a trend to complement traditional results which helps answer multiple queries in a single result.
YouTube Citations Stabilize After a Surge After a massive spike in September, YouTube citations in AIOs have stabilized at 115-120% above their August baseline. Travel AIOs Surge by 700% Travel-related AIOs saw a remarkable 700% increase from September to October. Key developments you need to know about: 1.
Furthermore, search outside of Google is also becoming more of the norm: Competition is coming from within your own niche, but also competition for audience eyeballs in search is increasingly moving toward Amazon, particularly for product and ecommerce SEO. However, competition there will only increase, and there isn’t anywhere else to go.
Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs). Here’s an example of a basic psychographic profile for a customer of an ecommerce fashion retailer: Likes to shop online. Remember the fashion ecommerce psychographic profile we created earlier?
Have a great eCommerce store. Some of the best SEO plugins include: All in One SEO for WordPress (AIO SEO). If your website is your business’s biggest strength, this second strategy is for you. Specifically, this strategy will suit businesses that: Primarily sell online. Google Search Console. Google Keyword Planner. Schema Pro.
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