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10 observations about the transition of SGE to AI Overviews in May 2024

Brightedge

Here are ten findings that our data helped uncover about AIOs and how they differ from how Google has been testing SGE. AI Collapsed results have remained present and stable but AI Opt-In results are now close to non-existent for AI Overviews. What a month it’s been for AI search technology! This makes sense.

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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs). Here’s an example of a basic psychographic profile for a customer of an ecommerce fashion retailer: Likes to shop online. But sometimes we need more. Image Source ). We need to move from who they are to how they are.