Oktopost

JULY 27, 2021

SEM is a collection of internet advertising techniques designed around pay-per-click (PPC) ads. PPC advertising allows your B2B company to pay a set fee to have text-based advertisements appear in paid search results. An effective B2B Search Marketing strategy leverages both SEO and SEM (via PPC). ” time for B2B marketers.

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. Local SERP Analytics: The Challenges and Opportunities. Ross Simmonds. Cindy Krum.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Single Grain

AUGUST 24, 2021

High-conversion keywords from the PPC campaigns that the company or its competitors might be running. Long-tail keywords to target featured snippets. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. Content Editor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. So, how do you discover which terms people are using to try to find your content? SpyFu Pricing.

Keywords 80

Keywords Paid Content Traffic Research 80

Outbrain

JANUARY 3, 2021

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone. Optimizing your Meta Descriptions to Increase CTR in the SERP. Pay-Per Click (PPC) Advertising.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Hubspot

OCTOBER 27, 2020

Along with the usual suspects of topics (keyword research, link building, rank tracking, and so on), SEMrush also has courses on social media fundamentals, reporting and project management, and PPC. From podcasting and link-building to Amazon and PPC, its blog will be useful to every type of marketer. DistilledU. Annielytics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

OCTOBER 27, 2020

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). Conducting competitor research on organic keywords can show you the specific terms that your competition is targeting and how successful their campaigns are in the SERPs.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Huptech Web

OCTOBER 20, 2023

Example – Sephora’s Beauty Insider program or Amazon Prime membership offers members exclusive deals and points accumulation systems. Example – E-commerce platforms like Amazon provide personalized product recommendations based on a user’s browsing and purchase history. You won’t be let down.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * When it comes to PPC spend for small businesses: 28% use Google Ads, 17% use Facebook Ads, 14% use Instagram Ads.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. Top clients: Amazon.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Outgrow

DECEMBER 26, 2021

Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Single Grain

SEPTEMBER 25, 2019

How many of the suggested keywords are long-tail ? Check out our list post 44 Must-Have Marketing Tools , broken down into categories such as SEO, content marketing, CRM, PPC.). Why You Should Use Long-Tail Keywords in Your SEO Campaign. Which keywords can earn you a place in the answer box ?

Paid Search Agency 96

Paid Search Agency SEO Lead Scoring Lead Ranking 96

Single Grain

FEBRUARY 10, 2020

Long-Tail Keywords. Long-tail keywords are more precise phrases rather than just one or two words. Long-tail keywords are the best way to power up your SEO strategy. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Search Engine Results Page (SERP).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. With this tool, you can find keywords for both SEO and PPC. Business: $399.95 3) SEMrush Keywords Research Tool.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145